Marketing Budget Mindset: Tightwad or Splurger?

Tips and Tools
For some reason, when people are starting a new business venture, they usually fall into two camps when it comes to marketing budgets: tightwads or splurgers. Typically, the tightwads don’t want to spend money on anything, thinking their grand business concept will appeal to everyone and magically lead all these fascinated customers straight to their sales door. At the other extreme are the splurgers, who throw money at their new concept and buy a bunch of promotional items they call “marketing” with the business name plastered all over everything. If I gave you a keychain with my business name on it, how can you possibly NOT buy something from me? Yes, I'm being sarcastic. If you even remotely recognize yourself as falling into one of these categories, listen up: run to the…
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Solopreneurs Need Staff Meetings Too!

Tips and Tools
Yes, the title is an oxymoron, but indulge me for a moment. This post came about because I am often asked how I keep track of all the different aspects of running a business as a solopreneur. As a solopreneur you're pretty much responsible for wearing EVERY hat in the company - accounting, marketing, IT, snacks - you already know this. As I started attending more events, growing the biz and just getting busier, I needed to get a better handle on all the different aspects of running my business, not just "get the client and do the work". Sound familiar?? One day I'll grow to the point where I need to hire employees. In the meantime, I needed a way to organize all the "departments" in my business. This got…
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5 Tips To Freshen Up Your Business

5 Tips To Freshen Up Your Business

Tips and Tools
As any entrepreneur can tell you, there are always outstanding tasks that can easily take control of your day: last-minute meetings, unexpected phone calls, tech nightmares, places to go, blog posts to schedule, etc. Unfortunately, many biz owners never actually schedule time to work on their own business, always working on client projects or participating in activities that just don't fall into the productive category. With this in mind, and having to 'fess up to my own challenges for the first quarter, I figured I'd share my top 5 tips to freshen up your business and get back on track: Review your networking activities for the quarter. Where did you go, who did you talk to, how did you benefit? Did you walk away with business cards, flyers, miscellaneous notes, souvenirs, etc. that you…
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