Whether you run a multinational corporation, or are trying to get a small start-up off the ground, marketing and brand presentation are going to be a vitally important part of the equation that leads to success.
Ultimately, marketing and brand identity are both things that fall under the general heading of public relations management, whether in the form of media public relation management, or more “on-the-ground” forms of managing and meeting customer expectations in a dynamic manner.
3 Basic Principles That Directly Impact Your Public Relations Image
Here are just a handful of tips that you can utilize to improve your customer and public relations image in a straightforward manner.
Always maintain professional integrity.
First things first: the best way to maintain a good overall impression of your business among both the general public and your prospective customers, is to maintain a high level of professional integrity.
You should always set a standard to do what’s right, and take customer service seriously. It sounds obvious, however many companies take such things for granted. Ensure that you maintain completely committed to honoring your word and delivering the highest quality experience you possibly can. When you maintain these standards, it is almost a certainty that you will develop a good reputation. This reputation will then spread through word-of-mouth.
Granted, this positive reputation that you generate might not quite have the immediate reach of a short-term viral marketing campaign. However, it will have a direct impact on your public relations image over the long term.
Maintaining a high degree of professional integrity over time is easily one of the best ways of ensuring that your business continues to grow stronger year over year, while simultaneously attracting a niche audience of loyal customers.
Create memorable marketing campaigns that do things differently.
Effective marketing campaigns are, largely, those that are able to make a memorable impact in a short span of time. This is usually achieved by introducing something novel or unexpected to the target audience.
In essence, it can be said that a significant part of effective customer relations has to do with being memorable. This can be done by routinely introducing elements of novelty to your marketing materials. It’s also relative to the way in which you engage with the public at large.
The exact form that your memorable marketing campaign will take will, of course, vary. It may be that you come up with a particular character that people find very engaging to use in your marketing materials. Or, it may be that you have a product that proves to be a real breath of fresh air in your industry.
Open up and maintain good channels of communication with the public.
One of the most important things when it comes to public relations management, is to ensure that you actually publicize your accomplishments. You want to highlight the good that you are doing, and the reasons why people might benefit from utilizing your services.
After all, nothing you do is going to make a particular impression on the public unless they actually learn about it. So, look for ways to open up and maintain good communication channels with the public at large.
Be sure to share these achievements across your social media platforms and in your email marketing campaigns. Consider running a YouTube channel, and add a section on your website for the latest news updates.
In addition, be sure to keep communication channels open with the public. Engage with your audience on social media. Make sure there is a dedicated team member(s) monitoring online platforms to see and respond to mentions of your brand. Whether there is a comment or question about your company, it’s products and/or services, there should be a response. Don’t leave your public hanging! The public assumes your social media channel is a place to communicate with your company.
How you interact with the public, in public, directly impacts your public relations image. Creating a simple, efficient plan to manage your public interactions may perhaps have the biggest impact on your public relations image of all!