Marketing Sparkler Ι

25Apr 2013 by Miss Kemya

I is for Ideas Take Sweat and Muscle to Come to Life

Tips and Tools

We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort. ~ Jesse Owens Ideas are like dreams, everyone has them. The question is, what are you going to do with them? Ideas are such a bountiful harvest for entrepreneurs, serving as a blessing and a curse. You see, many entrepreneurs come up with so many ideas on a regular basis, myself included. The problem is that so many focus on new ideas, and neglect that critical step that takes all the great ideas from conception to reality: EXECUTION. An idea is only as good as the execution, the sweat and muscle behind it! Think about it. How many times have you seen a product, or learned…

19Apr 2013 by Miss Kemya

Outsource: Hire Help And Give Yourself A Pink Slip

Tips and Tools

As an entrepreneur making your way to the big time, bright lights, fortune and fame, you will face the challenge of trying to do everything yourself. Some entrepreneurs have this notion where they think they’re too small to hire help they so desperately need. Others think they’re not making enough money to outsource work, even though they have clients and stay busy. Still there are those entrepreneurs that lack a certain ability and would rather stumble along with a do-it-yourself approach to every nuance of their business instead of hiring a professional to unleash the burden. This sounds crazy doesn't it? Yet these very scenarios plague many entrepreneurs every day. Do you face these challenges in running your business? If so, I say... It's time to hire help and fire…

10Apr 2013 by Miss Kemya

G is for Google Tools Every Entrepreneur Should Use

Tips and Tools

Google has a goldmine of resources that just about any entrepreneur can use. We’re all familiar with Google search and Google for Work, but there are a ton of tools and resources provided by Google that you may not be familiar with. Google provides a host of resources to help you market your business, for FREE! Here are three Google tools you can use for free to help market your business. Google Trends Google Trends helps businesses choose an advertising strategy that resonates with your target audience. You can use Google Trends to complement your keyword research as well. Experiment and type in some of your terms into the Google Trends search bar to see how searches for these terms have changed over time. Why you need this: If you understand what search terms…

13Mar 2013 by Miss Kemya

F is for Face Your Fear And Do It Anyway

Tips and Tools

Fear is empowering, fear is good, fear is a state of mind. Embrace your fears! I often think we set up ourselves up to fail by simply being fearful. It doesn’t matter what your fear is, it could be fear of cold calling a prospect, fear of speaking in front of an audience, fear of raising your prices, or a fear of offering a new product or service. Have you experienced any of these fears? We have a fear of something new, and we either chicken out and never try it, or we’re so nervous about it that we fumble along, fail, and then chide ourselves for thinking we could possibly be successful. Why do we drive ourselves crazy like this?! Why not embrace your fears? Fear is empowering! Fear forces change! It’s…

27Feb 2013 by Miss Kemya

D is for Dates and Deadlines

Tips and Tools

Dates and deadlines, two necessities in a hectic world. [caption id="attachment_3327" align="alignright" width="210"] Image Credit[/caption] As entrepreneurs, we need to schedule our time for everything, after all, there’s always something ELSE to be done. Do you schedule time to work on your blog, return client phone calls, and market your business, just as you schedule your kid’s doctor appointments and vacation time? I don’t mean theoretically schedule time, I mean use a calendar, pick a date, and block out enough time to get stuff done. Create deadlines for launching that new product, updating your website, or learning that new social media platform. Once you give a project a deadline, you can work backwards to create the action steps necessary for completion, and attach real dates to those action steps. That…

04Feb 2013 by Miss Kemya

A is for Accountability Systems

Tips and Tools

As entrepreneurs we often get so bogged down in minutia that we lose sight of our long-term goals. How do you keep yourself on track and accountable for your personal and professional goals? Do you have an accountability system in place? If not, I recommend you set up a weekly check-in plan, even if it’s with yourself. Post your long-term goals somewhere easily visible and make sure your daily activities support your long-term goals. Accountability partners are great for this as well. A friend, a spouse, or a colleague who you can share your plans with and who will give you honest feedback would be ideal. You don’t have to be too formal, but you have to put a system in place to make sure time doesn't get the best of…

23Jan 2013 by Miss Kemya

No More Excuses: Do It, Delegate It, or Ditch It

Tips and Tools

As a solopreneur/micro business owner, you usually have to wear too many hats. Well no more, it's time to take some of those hats off! Say it with me - DELEGATE! This post is for all of you that have brilliant ideas, all of you that take on too many responsibilities, say yes far too often, micro manage every task, or worse, complete every task on your own, and every one of you (excuse me, US) that needs to make a dramatic shift in the way we go about our business! Here's my plan of attack to deal with every single goal, opportunity and task that I face. This plan has only 3 options, it's a short list that commands decisive action. I’m committed, and I’m sharing it. Feel free…

31Jan 2012 by Miss Kemya

The Value of Testimonials: Go Beyond “Great Job”

Tips and Tools

When you’re shopping, do you read customer testimonials? Do you look at those star ratings to help you decide whether or not you buy something? Sure you do! I think we can agree that we all use customer reviews of products and services on a regular basis. Testimonials on site like Yelp and Amazon play a huge role in how we perceive a product don’t they? These recommendations, good or bad, factor into our daily purchasing decisions. So with that being said… Are you collecting testimonials as a natural part of your marketing efforts? You want to collect testimonials to add the end-user experience to your sales and marketing collateral. These reviews, if they’re written in a specific way, will support your existing marketing efforts because they will prove why…

Category: Tips and Tools