Google has a goldmine of resources that just about any entrepreneur can use. We’re all familiar with Google search and Google for Work, but there are a ton of tools and resources provided by Google that you may not be familiar with. Google provides a host of resources to help you market your business, for FREE!
Here are three Google tools you can use for free to help market your business.
Google Trends helps businesses choose an advertising strategy that resonates with your target audience. You can use Google Trends to complement your keyword research as well. Experiment and type in some of your terms into the Google Trends search bar to see how searches for these terms have changed over time.
Why you need this: If you understand what search terms people are using, you’ll be able to merge these terms into your own keyword strategy so your business gets found online more often.
Google Analytics will tell you things about your website that will ultimately help you increase your conversions. You’ll be able to find out information such as the length of time people stay on your website, and your percentage of repeat visitors versus first time visitors.
Why you need this: You’ll learn which pages are converting business and which pages are duds that may need tweaking. And that’s just for starters!
Google Authorship gives you a way to claim your content, and it helps search engine users to find more content written by the same writer.
Why you need this: A picture is worth a thousand words, so I’ll use myself as an example. I performed a Google search for social media marketing and my blog post appeared in the search results. Which one of these blog posts looks more interesting and credible?
These are just three of the various Google tools available. Google is really a great resource for business owners, and they have a ton of hidden gems that could do wonders for your business. I encourage you, at the very least, to take a look at each of these Google tools and see how you can use them for your own marketing needs.