Marketing Sparkler Ι

21Feb 2013 by Miss Kemya

C is for Content Marketing Strategy

According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” So why is content marketing important for your business? I mean, you can do without a whole content marketing system, right? Here's the thing. No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. However, great content means nothing if your target audience can't find it. So you have to figure out how to share it all, as part of a multi-channel marketing plan. C is for…

01Feb 2013 by Miss Kemya

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy

We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…

28Dec 2012 by Miss Kemya

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy

What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy! Most Popular Posts of 2012 A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me I'm looking forward to providing more valuable content in 2013. If…

27Dec 2011 by Miss Kemya

Where Are Your Future Customers?

Marketing Strategy

Sounds like a simple enough question doesn't it? But, can you answer the question? Let’s ask this another way. Where do your prospective customers go to find your product or service? Are they going to a brick and mortar store? Are they asking their peers? Are they mimicking the choices of their competitors? Are they performing online searches, based on their needs? (more…)

10Nov 2011 by Miss Kemya

Don’t Go Broke Being The World’s Best Kept Secret

Marketing Strategy

If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know! If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm... Do you see where I’m going with this? If you have a great product or offer a fantastic service and no one knows about it, it really doesn't matter how great it is. I implore you to get your message heard and get your product out there to your market. Meet Me at the intersection of Marketing & Strategy You cannot hide behind your keyboard and expect the sales to magically appear. Posting motivational quotes and selfies on Instagram does not constitute a marketing strategy. How many people are using…

30Oct 2011 by Miss Kemya

Event Vendors Need A Promotional Strategy

Marketing Strategy

The holiday season is upon us, and many people host one-stop shopping events. For those of you in product-based businesses, this is most likely a busy season for you in terms of sales. The holiday season presents an abundance of opportunities for you to buy a vendor space and sell your wares. You spend extra money and resources to: build an inventory to be ready for mass sales pay for vendor/exhibit fees keep extra promotional marketing literature ready for distribution. Might I also offer a suggestion that will directly impact your sales opportunities? Develop a promotional event strategy. If you’re participating as a vendor, promote the event like you own it! Do not wait on the event host/promoter to promote you. You’re spending your time, money and resources to take part in an event, so…

16Oct 2011 by Miss Kemya

First Things First – Content Strategy Before Social Strategy

Blogging, Marketing Strategy

This is a guest post from Patricia Redsicker, Principal at WordView Editing. At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes my brand so interesting that people will want to talk about it and share it with their friends?” (Even boring brands have something interesting to say!) You can’t succeed in social media if you don’t have something interesting to say. At this point in your social media experience, you (hopefully) understand that social media marketing is not just about having a Facebook page or a Twitter profile. Social media is the vehicle for communicating and distributing interesting stories…

12Oct 2011 by Miss Kemya

Event Recap: BarkWorld F-U-N

Blogging, Branding, Marketing Strategy

I jumped into the final quarter of 2011 by indulging in a new experience and making a bunch of new friends in the process. I had the pleasure of hanging out with the pet loving community at BarkWorld, what an experience! First, I have to personally thank Women Intelligently Networking via TarynP for sponsoring my ticket. I had no idea what I was getting into, but if you know anything about Taryn and Denise Quashie, founder of BarkWorld™, you know they know marketing and social media, so you just go with it! What is BarkWorld? According to the website “BarkWorld is THE social media conference covering ALL facets of social media, pet lifestyle & business education for all pet lovers.” This is EXACTLY what the conference is all about! Even though I’ve owned…

Category: Marketing Strategy