If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know!
If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm…
Do you see where I’m going with this?
If you have a great product or offer a fantastic service and no one knows about it, it really doesn’t matter how great it is. I implore you to get your message heard and get your product out there to your market.
Meet Me at the intersection of Marketing & Strategy
You cannot hide behind your keyboard and expect the sales to magically appear. Posting motivational quotes and selfies on Instagram does not constitute a marketing strategy. How many people are using social media with no strategy and no results? Don’t be one of these people! Get focused, get organized, and get strategic!
You need a strategic marketing plan to serve as the foundation for your marketing-pr-social media activities. Then you need to execute your marketing plan in order for people to know you exist.
The marketplace is crowded with products and services just like yours. Can you answer the following questions:
1. What are you doing to differentiate yourself in the marketplace?
2. What makes your product or service unique?
3. How are you conveying this differentiation to your audience?
You have to be able to answer these questions to find and command your position in the marketplace. If you’re working hard to build a profitable enterprise, don’t sit idle and wait for sales! There’s too much competition at every turn, and if you’ve done your homework you know your competitors’ strengths and weaknesses. Use this insight to establish your unique position and stand apart from the pack.
If you have a great product or offer a fantastic service and not enough people know about it, will you successfully grow a profitable business? I’ll let you ponder that one for a moment.
Don’t go broke being the world’s best kept secret!