The holiday season is upon us, and many people host one-stop shopping events. For those of you in product-based businesses, this is most likely a busy season for you in terms of sales. The holiday season presents an abundance of opportunities for you to buy a vendor space and sell your wares. You spend extra money and resources to:
- build an inventory to be ready for mass sales
- pay for vendor/exhibit fees
- keep extra promotional marketing literature ready for distribution.
Might I also offer a suggestion that will directly impact your sales opportunities?
Develop a promotional event strategy. If you’re participating as a vendor, promote the event like you own it! Do not wait on the event host/promoter to promote you. You’re spending your time, money and resources to take part in an event, so act like you’re there with a purpose! Get your own promo team in place, and have them create excitement around your appearance before the event takes place. Build an event strategy to generate excitement and hype around your appearance, and people will want to come see you in action!
It doesn’t matter if you’re selling $5 bracelets or pushing energy supplements. If you create a unique pitch, do some advance promo, and get people excited about the event, you’ll have a better chance of drawing a crowd and making some money. Isn’t this the very reason you purchased the vendor space?