Marketing Sparkler Ι

06Oct 2020 by Miss Kemya

Create A Brand That Stands Apart

Branding

Launching a business is about more than simply selling goods or services. If you want to acquire customers and secure a share of the market, you’ll need to develop your brand. By creating a strong brand, you can differentiate your company from its competitors and stand out from the crowd. To get started, take a look at these top tips for creating a truly different brand now. Create A Brand That Stands Apart Position your company To develop a brand, start with positioning your company. This helps you to get into the mindset of your target market and understand how they’re going to view your firm. Is your brand based on ‘what’ your products do for customers, ‘who’ you are, or ‘how’ you operate? By positioning your company, you’ll…

23Sep 2020 by Miss Kemya

A Solopreneur’s Guide to Building Brand Awareness

Branding

Raising brand awareness as a solopreneur isn't a quick, easy process, but it's worthwhile. As your brand awareness goes up, more people know about what you offer and are more likely to feel compelled to do business with you. Plus, if people like your company once they give it a try, many will spread the word to their friends. A Solopreneur's Guide to Building Brand Awareness Here are eight excellent ways to start effectively building your brand: 1. Show a Consistent Image People likely encounter your company in a wide variety of places — through social media channels, your website, postcards sent through the mail and more — and it's best to have a solid brand image reflected on each of them. You can't convey all aspects of a…

03Sep 2020 by Miss Kemya

How to Create Stunning Social Media Graphics Without a Design Degree

Branding

There are times when you need some beautiful social media graphics, but your budget doesn't have space for a professional designer. Fortunately, you can use some tools and methods to create stunning images for various platforms without spending anything other than your time. According to GlobalWebIndex, about 54% of social media users research products. If your business doesn't yet have a strong presence on at least one platform, it's time to learn the ins and outs of the location where your buyers hang out. You don't need to go back to school and get a design degree to create stunning social media graphics. You just need to focus on a few particular elements and pay attention to detail. When your marketing budget allows, you can always hire a graphic designer.…

28Jul 2020 by Miss Kemya

3 Major Qualities of Great Brands

Branding

When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Here are some of the major qualities of great brands that you should be aiming for as best as you can, to ensure the brightest possible future for your business. No time to read the full post? No problem! Listen to it on the podcast: 3 Major Qualities of Great Brands Brand is Specific First of all, you need to try and avoid having a brand…

09Jun 2020 by Miss Kemya

How To Make Your Brand Stand Apart From the Competition

Branding

No matter what industry you are in, the world of business is competitive. You likely have dozens of competitors, each vying for the eyes and money of the same pool of customers. There are several ways to beat out your competition which range from creating a superior product, to differentiating yourself. Another is to simply have a brand that stands above the competition. If your brand is more popular, well-known or well-received than the competition, that will often get you a ton of customers. If your brand stands out, it will often be the first place people go when they need a product or service in your niche. However, getting a brand to stand out isn’t always easy. Without any further ado, let’s look at a few tips and ways…

13Apr 2020 by Miss Kemya

How to Make Your Small Business Look More Professional

Branding, Tips and Tools

Every business wants to appear as polished and professional as they can. Otherwise, you will struggle to get new clients and customers. You come across as amateurish, like someone who doesn't care about appearances. This translates to the quality of products and services offered, albeit subconsciously, in the customer's mind. Still, it doesn't take a genius to understand that appearance is vital in business, so you should do everything you can to appear as professional as possible. As a small business, though, you need to put your funds in the right place. You may not be able to afford to do what big corporations do to come across as professional, so instead, choose your measures wisely. To give you an idea, here are some places you can start. How to…

01Dec 2019 by Miss Kemya

5 Psychological Factors of Brand Awareness & Trust [Infographic]

Branding

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it's important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer's choice to buy, many times it's feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out and not belonging, and they feel guilty if they don't contribute to helping others. Finally, consumers need to trust the…

21Aug 2019 by Miss Kemya

Seven Branding Tricks To Make Your Business Stand Out

Branding

To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be when your brand grows up. Getting your branding right helps to introduce your company to potential new customers, telling them clearly who you are, and the services you offer. When considering the elements of your brand, it is also important to think about Awareness - how you are going to raise awareness of your company Interest - how you are going to introduce an increasing number of potential customers to your products and services, Conversions - how you are going to turn potential customers into paying customers, and Evangelists - how…

Category: Branding