Brand Communication Is More Than Your Website

Branding
Branding is all about the communication of your image to the world, yes I said world! You’re familiar with the whole six-degrees-of-separation concept right? So, in effect, your presence is global, whether or not you realize it. How Is Branding Communicated? In a nutshell, your brand is communicated in every single action you take with regards to your business, whether it’s with a prospect, client, employee, partner, vendor, etc. Most business owners know a company’s brand is communicated by a business card, a website, and customer service. But let’s dig a bit deeper shall we? Your company's brand is also communicated by: the way you answer the phone your voice mail message on the phone how you greet a person (smile, handshake, hug, eye contact) verbiage used in all communication…
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You Are Your Brand, Own It!

You Are Your Brand, Own It!

Branding
I had the pleasure of attending a fantastic social media seminar, dubbed an Online Marketing & Social Media Crash Course, featuring none other than Entrepreneur Magazine expert Starr Hall.  Now since I already know Starr I was prepared to be blown away by all her proven tips to navigate the online marketing environment. For those of you that don't her, let me tell you she is indeed a marketing machine! My friend and event attendee Author Brian L Thompson asked me a question after the event that really had me stumped. He asked me "What was THE most important thing I learned? And what am I going to do with it?" The nerve of him asking me such a loaded question right?! After giving some it some thought, I answered: I think the most…
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