Can You Define Your Brand?

Can You Define Your Brand?

Branding, Marketing Strategy
So you’ve been in business for a while. Can you give me a definition of your brand? For example, I’m a small biz marketing powerhouse who comes in, peels the surface layers back to reveal the true core of your biz, evaluates and, if necessary, overhauls your entire marketing strategy, immerses your biz across the appropriate social media platforms, syncs your day-to-day operations with your firm’s long term objectives, and re-energizes your passion and perception of your own business. I ask clients to describe my brand to me and this is pretty much a summary of what I’ve been told. Do I like the way I am perceived by my clients? Absolutely! Did I strategically develop my brand into this? Nope. I just do my work, like most of you…
Read More

Brand Communication Is More Than Your Website

Branding
Branding is all about the communication of your image to the world, yes I said world! You’re familiar with the whole six-degrees-of-separation concept right? So, in effect, your presence is global, whether or not you realize it. How Is Branding Communicated? In a nutshell, your brand is communicated in every single action you take with regards to your business, whether it’s with a prospect, client, employee, partner, vendor, etc. Most business owners know a company’s brand is communicated by a business card, a website, and customer service. But let’s dig a bit deeper shall we? Your company's brand is also communicated by: the way you answer the phone your voice mail message on the phone how you greet a person (smile, handshake, hug, eye contact) verbiage used in all communication…
Read More
You Are Your Brand, Own It!

You Are Your Brand, Own It!

Branding
I had the pleasure of attending a fantastic social media seminar, dubbed an Online Marketing & Social Media Crash Course, featuring none other than Entrepreneur Magazine expert Starr Hall.  Now since I already know Starr I was prepared to be blown away by all her proven tips to navigate the online marketing environment. For those of you that don't her, let me tell you she is indeed a marketing machine! My friend and event attendee Author Brian L Thompson asked me a question after the event that really had me stumped. He asked me "What was THE most important thing I learned? And what am I going to do with it?" The nerve of him asking me such a loaded question right?! After giving some it some thought, I answered: I think the most…
Read More