Marketing Sparkler Ι

15Jun 2023 by Miss Kemya No Comments

The Greatest Branding Weapon At Your Disposal Is You

Branding

The importance of effective branding has never been greater. Whether you operate in the online or offline arena, consumers now have access to more brands than ever before. Ensuring that yours stands out is a key ingredient in the recipe for success. You are the company’s greatest USP and should focus on using it to your full advantage. While it would be easy to underestimate the benefits of focusing on this aspect, it’s vital that you do. Here’s why you should not refrain from making yourself a significant presence. The Greatest Branding Weapon At Your Disposal Is You Investing In Yourself Brings Confidence & Direction When you actively want to invest in yourself as a USP, the benefits can be seen in next to no time. Improving your appearance could…

12Sep 2022 by Miss Kemya

Fitness Branding Made Simple

Branding

Branding your fitness brand effectively is something you will need to do if you want to bring in as many customers as possible. Most customers will form a first impression about your business in as little as 10 seconds, which means your branding needs to be completely on point from the beginning if it is to win them over. Okay, but how exactly do you brand your fitness business to make that all-important first impression a good one? Here are the most essential elements to get right. Fitness Branding Made Simple Identify your audience. If you want to make a good impression with your fitness business branding, then you need to, first of all, identify who your target audience is. For example, if you run a heavy weights gym, then…

18Dec 2021 by Miss Kemya

My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

Authors, Branding

We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. Customers are looking for solutions. Solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online. Once you know what your niche needs, offer it to them. There are a few ways to do this. My Interview On The Authors Lab Podcast: How to Brand Yourself As A Problem Solver I had…

02Nov 2021 by Miss Kemya

6 Reasons Why Product Packaging & Branding Is Important For Your Business

Branding

Many people think that packaging doesn’t matter at all. This couldn't be further from the truth! Whether you are selling clothing, beauty items, food products, and other physical things, consumers will look at the product packaging. Packaging has become just as essential as the function of the product. The first impression of potential customers will determine sales and repeat buyers. You must employ a packaging strategy according to the needs of your business. Flexible packaging is a strategy every business should learn more about. The packaging conveys many things, including the company’s values and what the product offers to the end-users. 6 Reasons Why Product Packaging & Branding Is Important For Your Business If you want to implement an effective strategy to communicate with your consumers and improve your…

12Oct 2021 by Eleanor Hecks

Five Things Your Small Business Gets Wrong About Branding

Branding

Branding represents the collective efforts made to separate your brand from its competitors and help it stand out in a crowded marketplace. Succeeding with it requires time, effort and financial investment. It’s easier than you may think to make a mistake that hurts your brand or makes it lose momentum. Here are five of the most common blunders and how to avoid them. Five Things Your Small Business Gets Wrong About Branding 1. Rushing Your Brand’s Creation The business world moves quickly, and that reality often pushes people to launch their branding efforts as quickly as possible, assuming they’ll work out the details later. It pays off to slow down, though, because of how much your brand can affect everything else about your business. Think of your brand as…

07Oct 2021 by Miss Kemya

My Interview On The Authors Lab Podcast: How to Build Your Brand

Authors, Branding

Building a brand can become an overwhelming experience for a small business. So oftentimes, when people the term "branding" they are referring to a logo. But if you're a regular here at Marketing Sparkler, you know this is not the case. And furthermore, building a brand is much more than designing a logo. My Interview On The Authors Lab Podcast: How to Build Your Brand I had the pleasure of talking about all things branding for solopreneurs and small business owners recently on The Authors Lab podcast with Allison G. Daniels. And I'm happy to share this interview with you! Join us for a 30 minute dive into branding, and what you should think about when it comes to your brand, including: 1) What to think about when building a brand…

29Oct 2020 by Miss Kemya

8 Reasons Why Businesses Must Have Visual Brand Guidelines

Branding

Brand guidelines communicate essential things about your business or brand within your organization and with everyone, including your partners and affiliates. These are a set of tools and instructions on how your branding elements must be used. These guidelines are usually presented in a book format and used by everyone who will use your brand elements for promoting your business, including writers and designers. No two brands are similar, so the elements contained in your brand guidelines will not be the same as your competitor’s guidelines. Still, there are three common elements that must be included in every brand rulebook. These include: Typography – Every guideline must have font sizes, typefaces and families, and the font hierarchy associated with your brand. Color palette – These are the colors making up…

14Oct 2020 by Miss Kemya

The Process Behind Developing A Personal Brand

Branding

There are many kinds of professionals who might need to develop their own sense of a personal brand, and a lot of important reasons why that might be the case. For instance, anyone who is working as a freelancer or a creative will generally need to come up with a strong brand image and work to hone it as well as they can. This is also true of other artists and of anyone who is seeking to make their own name the core element of their business. So how do you actually go about developing a personal brand, and how can you ensure that it will be as good as possible? The Process Behind Developing A Personal Brand In this post, we are going to take a look at…

Category: Branding