There are many kinds of professionals who might need to develop their own sense of a personal brand, and a lot of important reasons why that might be the case. For instance, anyone who is working as a freelancer or a creative will generally need to come up with a strong brand image and work to hone it as well as they can. This is also true of other artists and of anyone who is seeking to make their own name the core element of their business.
So how do you actually go about developing a personal brand, and how can you ensure that it will be as good as possible?
The Process Behind Developing A Personal Brand
In this post, we are going to take a look at some of the major elements of the process of developing your personal brand. As long as you bear these things in mind, you should find that it is a lot easier and simpler, and that you are able to pursue your dreams much more easily.
What Is A Personal Brand?
First of all, you need to make sure that you are fully aware of the answer to this question: what is a personal brand, anyway? Essentially, a personal brand is just like the brand image that a corporation might have, but applied to an individual. As we have already seen, there are many kinds of professionals who might find they need a personal brand, and it is a good idea a lot of the time.
A good personal brand can help to lift you in people’s minds from a ‘regular’ person into this amazing individual, and a kind of icon that people can easily grasp in their mind. Good personal branding ensures that you get more business, and that people respect you more as an authority in whatever it is that you are doing.
Identify Your Traits
In order to get to work on developing your personal brand, you first need to identify your traits that you are going to have as a major part of your branding. It’s important that you don’t simply invent something here out of thin air, as it would be challenging to then turn yourself into that.
Instead, you should aim to identify traits that you do already have, but which you could make much more of if necessary. It can be helpful at this stage to ask your friends and family for their opinions on you, and you should spend some time contemplating by yourself too.
Once you know the kinds of traits that you want to show off as your personal brand, you can begin to shape it all together in an interesting way.
Model Yourself After Someone
If you are struggling to really work out how to do all this, you should consider the possibility of modeling yourself after someone. There are a lot of people you can look to here, depending on what kind of business you are in. For example, if you’re a model who wants to showcase her personality, you might be looking to model yourself after someone like Kinsey Wolanski. Or, if you’re a blogger, you might want to seek out your favorite blogger or social media star and see just how they do it.
Having a model will help you to solidify your own brand more, by focusing on how other people do it. What they share, how they share it, etc. Just make sure that you do not actually copy that person, as that is not really the idea here. You are looking for inspiration here! You are still aiming to be yourself as much as you possibly can.
One of the things about a good personal brand is that it works on a very emotional level, especially when compared to the brand that a business might have. You need to make sure that you are aware of how your personal brand is going to appeal to people emotionally, in terms of what kinds of buttons you are likely going to be pressing. If you are aware of that, you can work towards developing your brand much more swiftly and with a greater sense of achievement.
One Step At A Time
Bear in mind that building a brand of any kind always takes time, and that is just as true for a personal brand as any other. So make sure that you are taking your time, taking the process one step at a time, and just generally ensuring that you are aware of what you are doing at each point in the journey. You will have a great personal brand in no time.