It’s Time to Let Go of the Rotary Phone School of Marketing
Do you reach your audience using a rotary phone or a smart phone? I'm going to take a wild guess and choose smart phone! The way we can market our businesses have changed, much like the phones we use. We reach and interact with our customers in a whole new way, and that's both exciting and a nuisance at the same time! Customers are using their smart phones and social media channels to search and learn more about our businesses, and I’m betting they aren't looking in their local phone book. So how does this impact your marketing? Social media is part of daily life, and it's especially an integral part of the way we market our businesses today, like it or not. People are online searching for their product…