Miss Kemya │Marketing Strategy │Social Media Management

25Feb 2013 by Miss Kemya

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy

What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success! via: Manage…

21Feb 2013 by Miss Kemya

C is for Content Marketing Strategy

Marketing Strategy

According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” So why is content marketing important for your business? I mean, you can do without a whole content marketing system, right? Here's the thing. No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. However, great content means nothing if your target audience can't find it. So you have to figure out how to share it all, as part of a multi-channel marketing plan. C is for…

18Feb 2013 by Miss Kemya

Twitter Chat with SWIBA Awards Founder Tuesday 2-19-13

Events

UPDATED: Our SWIBA Twitter Chat was fast paced, high energy and total fun! Take a look at the highlights! PS - if you can't read the text, click the image to enlarge it. We're tweeting with the Founder of the null and Stiletto Woman Media on Tuesday, 2/19/13. Have questions about the SWIBA Awards? Get 'em answered! null The SWIBA Awards take place on March 16, 2013 in Atlanta, GA. null. Learn more about the Stiletto Woman In Business Awards Meet the 2013 SWIBA Speakers SWIBA 2012: We Laughed, We Learned, We Conquered 10 Things You May Not Know About the SWIBA Awards Are you a Twitter chat newbie? No worries, I've got you covered with instructions below. Get there early to make sure you know what you're…

06Feb 2013 by Miss Kemya

Social Media is the New Word of Mouth Marketing

Strategy

I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries! Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…

04Feb 2013 by Miss Kemya

A is for Accountability Systems

Tips and Tools

As entrepreneurs we often get so bogged down in minutia that we lose sight of our long-term goals. How do you keep yourself on track and accountable for your personal and professional goals? Do you have an accountability system in place? If not, I recommend you set up a weekly check-in plan, even if it’s with yourself. Post your long-term goals somewhere easily visible and make sure your daily activities support your long-term goals. Accountability partners are great for this as well. A friend, a spouse, or a colleague who you can share your plans with and who will give you honest feedback would be ideal. You don’t have to be too formal, but you have to put a system in place to make sure time doesn't get the best of…

01Feb 2013 by Miss Kemya

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy

We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…

23Jan 2013 by Miss Kemya

No More Excuses: Do It, Delegate It, or Ditch It

Tips and Tools

As a solopreneur/micro business owner, you usually have to wear too many hats. Well no more, it's time to take some of those hats off! Say it with me - DELEGATE! This post is for all of you that have brilliant ideas, all of you that take on too many responsibilities, say yes far too often, micro manage every task, or worse, complete every task on your own, and every one of you (excuse me, US) that needs to make a dramatic shift in the way we go about our business! Here's my plan of attack to deal with every single goal, opportunity and task that I face. This plan has only 3 options, it's a short list that commands decisive action. I’m committed, and I’m sharing it. Feel free…

28Dec 2012 by Miss Kemya

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy

What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy! Most Popular Posts of 2012 A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me I'm looking forward to providing more valuable content in 2013. If…

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