Blog

Five Steps to Creating Information Products

Five Steps to Creating Information Products

Tips and Tools
If you’re following any number of internet marketing gurus, you have no doubt heard that packaging and selling information products is one of the best means to achieve passive income. And of course, many savvy businessmen and women still want to get rich from selling their products and services online. Let’s start with the basics. What is an information product? “Information products” are the primary income generator for many internet marketers. You know – ebooks, video series, newsletters, high pressure sales pages, home study courses… yes, all that and more. Now that we have a basic understanding, let’s dispel a common misconception about selling information products. Information products are labeled as “passive” income by many. Which makes it sound super easy to generate a considerable amount of revenue from these info products. To…
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5 Powerful Mindset Strategies for Entrepreneurial Success

Tips and Tools
Building a business is a fantastic and challenging experience.  You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive yes, you can do it, mindset. Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire. 5 Powerful Mindset Strategies for Entrepreneurial Success 1. Surround yourself with successful and positive people. The influence people have over our own personal energy is amazing.  Moods and attitudes are so easily spread – think about how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and…
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How to Get Your Blog Post Shared 1000 Times [Infographic]

How to Get Your Blog Post Shared 1000 Times [Infographic]

Blogging
Are you a blogger looking for more ways to increase your blog shares? How would you like to get each of your blog posts shared 1000 times? As a blogger I'm always looking for more blog traffic. After all, if you spend a good deal of time crafting quality blog posts you don't want to stay the world's best kept secret, you want people to check out your blog! I came across this fantastic infographic, courtesy of Canva and Razor Social, and immediately classified it as a golden nugget I had to share! In a nutshell, the infographic blueprint instructs you to take the following actions in order to get your blog post shared 1000 times: • Create a compelling title • Make it easy to share • Optimize your post for social media • Optimize for…
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Reach Your Target Market and Climb the Marketing Ladder

Reach Your Target Market and Climb the Marketing Ladder

Marketing Strategy
To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive. But every business needs to grow. That doesn't automatically mean you have to reach out to a larger market - it could mean working toward increasing your share of your existing target market. This will keep your business healthy enough to survive obstacles such as tough economic times.   In order to keep moving forward, we need to market our businesses constantly. We need to dedicate a certain percentage of our resources to building our brand and reaching our target market. Here are some simple things you can do to…
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The Reason You Should Tweet In 120 Characters

The Reason You Should Tweet In 120 Characters

Social Media
If you’ve studied any Twitter tips, on this blog or elsewhere, you may be familiar with the recommendation to tweet in 120 characters or less. Some marketers suggest the best tweet length is 100 characters or less. But do you understand why this is the recommended length of a tweet?   Are you making my life easier? How easy do you make it for your Twitter followers to share your tweets? If I’m using a third party Twitter client (such as Hootsuite, TweetDeck, etc.), and I try to retweet your tweet and include ‘RT @username,’ will I have enough character space? Or will I have to modify your original tweet to accommodate the 140 character limit? This is a big deal. I want to use the classic 'RT @username' when…
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Email Marketing Cheat Sheet [Infographic]

Email Marketing
Are you still reading emails everyday? Email marketing still plays a critical role in lead generation and relationship building. The following email marketing cheatsheet infographic provides insight into interesting data that you can use to design the best email marketing strategy and take your email marketing campaigns to the next level. A few highlights from the Email Marketing Cheat Sheet Spend time on strategy. Preparation is the key to success with email marketing. As you’ll see below, the top email performers spend more time on strategy than their counterparts. Test, test, and test beyond the subject line. Email marketers not only test the subject line and day of the week, but they also test those less talked about elements like the ‘from’ line and positions of calls to action. Send at the…
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Follow Me on Pinterest for Blogging Tips and Resources

Social Media
Am I on Pinterest? Of course I am! Who can resist that beautiful kaleidoscope of colors, graphics, and delicious imagery? I use Pinterest for business and play, as a wish list, reference tool, and sandbox when I feel like goofing off. If you're a regular pinner, you know how easy it is to get lost in la la land looking at pins. As a  curator of business content, one of  my favorite Pinterest boards that I refer to often is my "All About Blogging" board. If it sounds like the purpose of this board is self-explanatory, you are correct! The All About Blogging board has blogging tips, resources, and how-to's on all things relevant for bloggers. I blog for business and I use Pinterest for business, and this board supports my marketing efforts.…
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How to Create a Twitter List

How to Create a Twitter List

Social Media
Are you using Twitter lists to manage your Twitter timeline? When you’re actively using Twitter, consistently following and engaging new tweeps, your following will grow so large that it will become a challenge to manage.   What is a Twitter List? A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. Note: Lists are used for reading Tweets only.* Twitter lists are the best, most effective way to isolate tweets from specific people.  Twitter gives you the easy ability to group people into specific lists, which you can refer to quickly to catch up with tweets you may have otherwise missed as…
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