Miss Kemya │Marketing Strategy │Social Media Management

29Dec 2014 by Miss Kemya

How to Make It Through Emotional Days In Your Business

Tips and Tools

Business and emotions don’t really seem to mix very well. But as emotions are a daily part of our lives, short of becoming robotic, you may be faced with the two intermingling at some point in your career. As an entrepreneur, you may face rollercoaster emotional days more often than you ever expected! With the new year upon us, it's time for a fresh start. After a hectic holiday season and rush to accomplish our final goals of the year, it's even more important for us to maintain emotional stability and focus on what truly matters in our businesses, and in our personal lives. Do not take your mental health for granted. It is important to address all of your emotions, and use techniques proven to help people manage those emotional…

13Dec 2014 by Miss Kemya

Three Key Website Elements That Impact Every Brand

Website Design & SEO

If you're running a business in today's economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern equivalent of the telephone book and that’s where you want people to find you. Your website is your brand's window to the world. Here are 3 key website elements that impact every brand, no matter the size or industry. Three Key Website Elements That Impact Every Brand Presentation Is Key A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance…

03Dec 2014 by Miss Kemya

Questions To Ponder When Writing For Social Media

Social Media

When writing copy for different platforms, it's important to take into consideration the culture of the social media network as well as your audience. Writing for Social Media The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not only that, you don't want to put the same copy up everywhere. You want to be innovative and fresh on each platform that you place any content. Here are some questions to consider BEFORE you write any content for social media. 1. What Platform Rules Exist? Each platform has its own rules that you should keep in mind before you create the copy for that medium. For example, Twitter language and abbreviations make sense for that…

28Nov 2014 by Miss Kemya

Creative Ways Your Business Can Use Twitter Every Day

Social Media

Microblogging sites are a great way to get more attention for your business. They're easy to use, and they force you to keep your message short, sweet, and to the point. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and sweet. These platforms are great for engaging customers because they don't force people to read long posts. Instead it does just the opposite and gets people's attention quickly. How to Use Twitter for Business Let's take a look at several ways your business can use a…

18Nov 2014 by Miss Kemya

Building A Brand: Why A Single Concept May Be All You Need

Branding

It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Building A Brand: Why A Single Concept May Be All You Need The Difference Between An Idea and a Brand Anyone can have an idea. The creation of an amazing brand name and execution of an enviable concept is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm…

10Nov 2014 by Miss Kemya

Best Ways to Connect With These Popular Types of Social Media Fans

Social Media, Strategy

When you're posting on social media, do you have a specific viewer in mind? Are you looking for a response from your raving social media fans? Or are you trying to lure the quiet lurker out of her shell? People respond in different ways to social media content. When you're creating content to share, how often do you consider the energy and attitudes of your fans? Social Media Fans: Who Are They? This handy infographic sheds light on the seven most popular types of social media fans, and how they affect your brand: Quiet follower - I'm lookin, I'm lurkin, and I just might read your updates Casual liker - I like some of your stuff Deal seeker - what can you do for me? Unhappy customer - I'm disappointed and I'm telling on you!…

04Nov 2014 by Miss Kemya

These Facebook Posts Are Guaranteed to Get A Response

Social Media

Facebook is a social media behemoth. Without a doubt it remains the most popular social networking site in the world, and it’s managed to get billions of people hooked on the platform. There are many different kinds of Facebook posts but here we’re going to look at the posts that will engage people. Let’s face it, social networking is all about interacting and if you can’t get people to interact with your posts, you’re probably not doing it right…. except when it comes to your Facebook posts. With all of the hulabaloo surrounding Facebook’s constant changes to visibility in the newsfeed, it’s getting harder and harder for fan pages to get their fans to see their posts, otherwise known as organic reach. Unless of course you dip into paid ad campaigns,…

28Oct 2014 by Miss Kemya

Easy Ways to Make Your Small Business Stand Out From the Crowd

Tips and Tools

When it comes to starting a business it's certainly a challenge. Getting your feet off the ground and establishing your brand is no easy task, but it's not impossible either. In order to get some attention in the business world you need to think out of the box and find ways to set your business apart from the rest of the pack. Easy Ways to Make Your Small Business Stand Out From the Crowd There are some simple things you can do to achieve this, and we’re going to take a look at some ideas that will help people identify your brand. 1. Know Your Audience First and foremost you have to know who your audience is. You don’t want to be selling car parts to someone that’s looking for…

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