How to Personify Your Brand and Become a Niche Celebrity
When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. What does personal branding look like? In other words, if you look at the likes of Peg Fitzpatrick, Tim Ferriss, Pamela Slim, Pat Flynn, or other big bloggers, you will see that they are partly what sells the brand and their techniques. People listen to them because they have come to trust them and because they almost feel like they know them. This is the art of personal branding. Showing your face is not a necessity for every blogger. However, if you're representing a non-corporate entity it gives you an advantage over a faceless logo. Your face will certainly open more opportunities for marketing yourself. For example, if you want to create YouTube videos…