Miss Kemya │Marketing Strategy │Social Media Management

27Oct 2015 by Miss Kemya

How to Integrate Your Social Media and Content Marketing

Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts. We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business. First things first, let's define what we're working with here. What is Social Media Marketing? Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors…

14Oct 2015 by Miss Kemya

Why You Should Be Using Your Own Name and Face in Your Branding

Branding

When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One of the biggest decisions you will have to make though is whether you intend to include yourself as a key part of your branding. Is your brand a personal brand? Are you going to be the brand? The Benefits of Using Your Own Name and Face in Your Branding The first question to ask is what this might look like – what does a 'personal brand' really look like as a blog? Examples of Personal Brands A good example would be to look at Tim Ferriss' fourhourworkweek.com/blog site. This is a hugely successful blog in the fitness/self-development/productivity niche that was…

02Oct 2015 by Miss Kemya

How to Get More Traffic to Old Blog Content

Blogging

If you’ve read around and you know your stuff when it comes to creating and running a blog, then no doubt you should know by now the value of sharing your new content as you upload it. Create a post, share said post on Twitter, Facebook, LinkedIn... rinse and repeat. Simple! But what if you don’t update your blog with new content every day? Does that mean you can’t do any promotion that day? Of course not! It simply means that you should look for ways to promote your old content to get repeat traffic from old posts. How to Get Traffic to Old Blog Posts Keep Promoting Evergreen Content Say you created a post on Maya Angelou, uploaded it to your site and then shared it on social media and…

22Sep 2015 by Miss Kemya

How Authors Can Use Pinterest for Marketing [Interview]

Authors, Social Media

Pinterest is a visual social media platform, and it is all visual. This means, if you want to market using Pinterest, you need some hot graphics to make you look good! For example, consider if you were redecorating your house 20 years ago. You might have clipped magazine ads and articles with interior design pieces and inspirational color swatches you liked, then pinned these clippings to a cork board. Fast forward to the present, and we're using Pinterest as our virtual cork board. There are many ways to use Pinterest for business. People who are in the DIY, arts and crafts, fashion and foodie niches have a relatively easy time using Pinterest. After all, those niches are all visual based, and they are overflowing with images to pin on Pinterest. The Challenges…

08Sep 2015 by Miss Kemya

Be Mindful of Using Technology for Increased Happiness

Tips and Tools

We live in an online world more often than not. We have so much technology now that’s supposed to streamline our lives and make it easier to connect with the people that we care about. It’s supposed to make it easier to do business and make good things happen for our careers. But is technology as helpful as we think it is? Or is it doing us more harm than good? The technology that was supposed to be the key to our happiness, comfort and success has the potential to backfire. Instead of helping, in many cases, the use of technology has led people to deeper levels of stress, feelings of discontentment and lives so busy that they’re hardly living at all. Studies performed on the link between stress and…

02Sep 2015 by Miss Kemya

Five Tips on Becoming a Better Web Content Writer

Blogging

When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. What makes you good at what you do? Part of it is natural talent. For a creative medium like writing, it is just plain work if you don’t have some inclination towards doing it well. The other part of the equation is continuing education. To be a good writer, the learning process doesn’t ever stop. Five Tips on Becoming a Better Web Content Writer Here are five ways that you can enhance your web content writing skills. 1. Read other people’s content. You won’t learn what the competition knows if you don’t read their stuff. We aren’t just talking…

19Aug 2015 by Miss Kemya

How to Market Your Business Using Facebook Groups

Social Media

The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups are an excellent tool for making large numbers of people aware of your business, your products or services, and your message. With so many groups available for you to join, how do you know which ones to join to market our business? How do you make yourself (and your business) stand out in a crowded Facebook group? How to Market Your Business Using Facebook Groups 1. Find groups that your prospective clients would join. Search Groups for interests that you would expect your customers to have. For example, if you sell camping gear, search for groups using keywords like camping, hunting, or outdoors. You will find…

12Aug 2015 by Miss Kemya

How to Use Content Marketing to Become an Authority in Your Niche

Blogging

Once you've created a brand for yourself, the next job is to start making that brand worth something by creating a reputation around it that will encourage people to seek you out and to order more of your products and services. The idea here is simple: build your brand to the point where people consider your logo and/or your name to be a 'stamp of quality' so that they know they can trust you. People will then seek you out to get your opinion and at that point, selling will become considerably easier. This is essentially how you become an authority and a thought leader in your industry. How to Use Content Marketing to Build Your Reputation One of the best ways to reach this point is through content marketing.…