Blog

How to Personify Your Brand and Become a Niche Celebrity

How to Personify Your Brand and Become a Niche Celebrity

Branding
When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. What does personal branding look like? In other words, if you look at the likes of Peg Fitzpatrick, Tim Ferriss, Pamela Slim, Pat Flynn, or other big bloggers, you will see that they are partly what sells the brand and their techniques. People listen to them because they have come to trust them and because they almost feel like they know them. This is the art of personal branding. Showing your face is not a necessity for every blogger. However, if you're representing a non-corporate entity it gives you an advantage over a faceless logo. Your face will certainly open more opportunities for marketing yourself. For example, if you want to create YouTube videos…
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How to Create Your Own 90 Day Promotional Campaign to Sell More Books!

How to Create Your Own 90 Day Promotional Campaign to Sell More Books!

Authors
Are you an established author whose sales have all but disappeared? Are you an upcoming author looking to build your platform and promote yourself? Perhaps you have a book release any minute and you're trying to design your own promotional campaign to sell more books? No matter if you're a new or established author, with a littany of published books or releasing your first best seller, you need PROMOTION. The strategy I share is just for you! Tune in to my 40-minute interview on the Author Chat Show with Lynda D. Brown, as we discuss How to Create a 90 Day Promotional Campaign For Authors to Sell More Books!   In this interview, you will learn a few critical tactics to use to create your own campaign to sell more books,…
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Marketing Sparkler Blog Tour

Marketing Sparkler Blog Tour

Blogging
I’ve decided to create a “Marketing Sparkler” themed blog tour and I’d love my fellow blog readers to blog hop with me! So what is it? During the 12 days from July 20th to July 31st I will be on blog tour, with a post on a different host blog every day. I’ll be writing content around social media and online marketing geared toward entrepreneurs. Each day I'll update this post with the Tour Stops! Be on the lookout for the Marketing Sparkler Blog Tour Host Badge, and be sure to leave a comment and show each blog host some love! Tour stops will be posted daily. Be sure to check back to see the latest posts! 7/21 Brilliance & Business: How To Work With Top Bloggers To Build Your…
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Use These Twitter Stats To Help You Get More Conversions

Use These Twitter Stats To Help You Get More Conversions

Social Media
Could you use some help with your Twitter game? Perhaps you're tweeting not-so-regularly, but your tweets aren't getting you any engagement? Maybe learning a few Twitter stats can help you figure out how to tweak your strategy! It's no secret that Twitter is my favorite social media platform. How do I love Twitter? Let me count the ways... It is no secret that I have a love affair with Twitter, as it's my favorite social media platform. There are many uses for Twitter, including, connecting with key influencers demonstrating your expertise in 140 characters or less (yes, it is possible) reaching PR folks and responding to opportunities finding speaking engagements catching up on the latest marketing trends performing geographic and industry advanced searches to find people Perhaps one of the most significant reasons I…
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How to Build Unstoppable Confidence

How to Build Unstoppable Confidence

Tips and Tools
Confidence. Many of us long to be more outgoing, more secure within ourselves and simply more confident all around. If you currently don’t perceive yourself as a confident person or wish to develop more confidence, you’ll be pleased to learn that you can build unstoppable confidence with a few key tips. Here are my top tips to help you build unstoppable confidence: Start Small. Just like Rome wasn’t built in a day, you can’t expect to instantly change your confidence levels. By taking small, daily steps towards your goal, however, you will undoubtedly start to see a difference. Set a goal of completing one confidence-boosting exercise everyday. It can be to simply say hello to the stranger standing next to you at the checkout line or smiling at someone on the street.…
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The 3 Phases of Growing Your Email List

The 3 Phases of Growing Your Email List

Marketing Strategy
How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE 1: Getting Started When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis). Here are some places to start: Stacks of business cards you’ve collected Contacts in Gmail (or whatever e-mail provider you have) People in your cell phone Facebook friends LinkedIn connections Send them an e-mail message to reconnect, inviting them to opt in to your…
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Outsourcing Work: 5 Mistakes to Avoid

Outsourcing Work: 5 Mistakes to Avoid

Tips and Tools
As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you're in.  However, this is not necessarily the reality of many small business owners. Are you outsourcing work yet? There will come a time when you feel the pinch of not having enough time in the day. You may be busy, but time spent on productive activities may be slipping away from. At this point, if you want to maximize your output and thus increase your profit, then there are two ways to go about it. One way is to take on more work, and to put yourself or your business under an increasing amount of strain. The other is by outsourcing work.…
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27 Proven Marketing Strategies for a Small Marketing Budget

27 Proven Marketing Strategies for a Small Marketing Budget

Marketing Strategy
Search the term marketing strategies on Google and you're likely to get over 69 million results. (That is not a typo.) Have you searched the term? If you're on the hunt for marketing strategies for your business, you can easily be overwhelmed with the abundance of suggestions, all of which can run the gamut anywhere from free to the price of a small country. How many times have you thought to yourself, I wish I could afford  to <insert fancy marketing tactic here>? How many times have you seen a company do some quirky marketing and thought to yourself, one day I hope I can afford to do that? Are you using social media for marketing, but you're just throwing out random posts, crossing your fingers hoping someone sees you and makes you famous? It's ok, as most, if…
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