Miss Kemya │Marketing Strategy │Social Media Management

02May 2017 by Miss Kemya

Complacency Will Keep You Broke

Random Chats

You’ve heard the story about how if you put a frog in a pot of boiling water, he’ll jump right out. But if you put a frog in water and slowly turn up the heat, he’ll boil to death. While this is a myth, it’s also a metaphor for life and shines the light on how you need to take charge to prevent complacency from setting in. What is Complacency? Complacency means that you’re content with where you’re at in life and with what you’re doing. You’ve found your comfort zone and you’re sticking with it. Being complacent is not a good thing because what it does is keep you stuck exactly where you are. When you’re complacent, you don’t try to learn and improve your skills or your business.…

26Apr 2017 by Miss Kemya

Why Email Marketing Is Not Working for You (Infographic)

Email Marketing

The foundation of email marketing lies in the ease by which you can communicate with people who have invited you into their inbox. So often, we concern ourselves the logistical aspects of email marketing, things like Finding the best tool for creating landing pages Crafting the perfect call to action The difference between autoresponders and broadcast emails How to increase optin and open rates Striking the perfect balance of sales and informational emails, etc. We’re so focused on the technical side and sales funnels that we lose sight of the needs of the subscriber. When we lose touch with the reason that coveted subscriber invited us into their inbox in the first place, our rates of performance start to diminish. Each subscriber becomes a number, and the strength of our…

14Apr 2017 by Miss Kemya

What is a Joint Venture Partnership? (and Why You Need a Few)

Marketing Strategy

Every business has a goal: to sell something. We all have products and services to sell. Part of running a business requires us to find some folks to buy our stuff. In order to find customers we have to do some marketing. Our goal with marketing is pretty simple: get as many eyeballs on our products and services as we can so that people can hit the buy button. There are many ways we can go about getting these eyeballs. We can do it the loooong way, by building our own brand, spending our own money on ads, and investing time and countless resources into our business. We can build affiliate programs in the hopes that other people will help promote our products. Of course the challenge with this is that many…

10Apr 2017 by Miss Kemya

There is No Technical Task You Cannot Conquer

Random Chats

It’s easy to get frustrated when you come across a technical task that you don’t know how to do. When you’re ready to move forward and get stuck by a lack of know-how, it can start that negative chatter running through your head again: I'm no good at this? What was I thinking? Why am I even trying to do this anyway? I want some french fries... During times like this we have to keep in mind that no one has all of the knowledge they need to do everything. None of us are born knowing what we need to do. None of us. We learn as we grow and the same holds true when it comes to being an entrepreneur. We all start at ZERO. I’ll say it again,…

04Apr 2017 by Miss Kemya

Seven Tips to Keep in Mind Before You Start a Blog

Blogging

If you’re the type of person who loves to chronicle his/her travels or share fabulous fashion finds among friends and with the rest of the world, you might be considering blogging by now. While it can be a great hobby, you would be glad to know that you actually can build a career out of it. Even those who have aspirations of getting bigger clients, or running a more profitable business can start a blog and reap the benefits of blogging. Seven Tips to Keep in Mind Before You Start a Blog Blogging has become a surefire way to build a solid reputation in your chosen niche and exposing your name out there. Getting your feet wet in the blogosphere as a lucrative career option conjures up a slew of…

28Mar 2017 by Miss Kemya

4 Ways to Boost Your Small Business with Content Marketing

Marketing Strategy

No matter how big or small your business might be, using content marketing can still make a big difference in your brand’s presence. If used well, content marketing can highly promote your business and boost your website traffic. How do we do this? First, let’s elaborate further on the what and why of content marketing. Then we discuss how to use it to boost business. Content marketing is the method of using content to advertise your business and educate your audience. It may include the use of high-quality videos, social media posts, and blogs to explain and showcase your products and services. The expertise of your business must be the topic and focus of the content so that your audience can develop interest and trust in your company. The basic requirement for…

20Mar 2017 by Miss Kemya

How to Embrace Your Fear as an Entrepreneur

Tips and Tools

The new year is the natural start of new beginnings, and while we don’t all make resolutions, we do leap into the new year with a renewed sense of enthusiasm and fervor to make this THE year. Make this OUR YEAR. The year we finally get our shit together, stop procrastinating and making excuses, living in coulda, woulda, shoulda land. [Tweet "There is still time to make this your BEST YEAR! Embrace your fears and take action!"] Ahhhhh… has the smell of the New Year faded? Are you back to your old habits of big ideas, slow execution and even slower profitability? Fret not my dear, many an entrepreneur experiences this as spring rears her head each year. According to U.S. News, approximately 80% of resolutions fail by the second…

15Mar 2017 by Miss Kemya

5 Ways to Improve Social Media Engagement

Social Media

What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content to post on social media, are you writing for search engines, or trying to increase social media engagement? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places,…