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How to Tell Your Brand Story on Social Media

How to Tell Your Brand Story on Social Media

Branding
Stories connect every living being. Long before there was a television or even the radio, humans would gather around a fire and tell stories. Sometimes those stories were personal, sometimes they were made up or invented. Sometimes they were handed down from generation to generation. Stories were also sacred, told as part of a ritual for sacred events. Whether you know it or not, your brand has a story that you can leverage to create a connection with your audience. But how you tell that story is important. Here are 5 do's and don'ts for telling your brand story on social media. How to Tell Your Brand Story on Social Media 1. Know Your Story You can't tell a great story if you don't know what your story is. Your…
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4 Ways to Prepare for Explosive Social Media Growth in 2019

4 Ways to Prepare for Explosive Social Media Growth in 2019

Social Media
Social media platforms have been a hub for businesses for some time now. Nowadays, not having social media presence is just like you don't even exist on the market. Businesses effectively leverage social media platforms to build presence, visibility and awareness for their companies. Not only that, but social media also allows businesses to engage with their target audience and establish meaningful relationships with them. That being said, various companies, both large and small, have been using social media to promote their business and drive sales for a long time. Today, social media networks are growing both in size and popularity and social media marketing has quickly become inevitable activity of digital marketing. As a matter of fact, Facebook alone has over 2 billion active users. 4 Ways to Prepare…
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Adjustable Laptop Desk by Zenovika [Review]

Adjustable Laptop Desk by Zenovika [Review]

Reviews: Stuff I Love
I work from home, and sometimes I don't feel like getting dressed and working at a table like an adult/professional. I wanna work from the couch or the bed, sporting a fluffy ponytail and drinking my coffee in my yoga pants and tshirt (or pajamas LOL). So I've been on the hunt for a back saving, adjustable laptop desk, and I found THE ONE. Like holy moly, why did it take me so long to find this beauty?! Since most of my friends are work at home entrepreneurs who don't want to get dressed and do #adulting every day, I figured I needed to write the review. Because this is too good to keep to myself.  Disclosure: I have no affiliation with the company brands mentioned in this post…
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How to Use Print On Demand and Social Media to Boost Revenue

How to Use Print On Demand and Social Media to Boost Revenue

Marketing Strategy
You’ve been looking for that little entrepreneurial nugget to boost your revenue stream without sapping too much of your already-stretched resources. Congratulations, because you’ve just found it! Print on demand (POD) is the ultimate way to bolster your ecommerce efforts with very little legwork from your side. What’s more, coupled with a creative social media strategy, your business has the potential to make a mint with print. I’m sure I don’t need to convince you about the rise of ecommerce. As a forward-thinking entrepreneur, you’ve no doubt already begun your exploration into the world of the digital marketplace. As you may already know, eCommerce currently represents 10% of all retail sales in the US with an expected year-on-year growth of 15% per annum. With that kind of upward trajectory, the…
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Key SEO Activities You Should Automate (with Recommended Tools)

Key SEO Activities You Should Automate (with Recommended Tools)

Website Design & SEO
Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…
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How to Stop Over Tweaking Your Product (and Launch Already)

How to Stop Over Tweaking Your Product (and Launch Already)

Marketing Strategy
You’ve created a product. You love it and you think your community will, too. You even plan on launching it…as soon as you tweak it one more time. The problem is one tweak turns into two then three. Before you know it, weeks have passed and you haven’t launched. Instead, you’ve wasted time going over and over the same project. Does this feel familiar? If so, don’t keep falling into this trap. Instead, follow these tips to stop over thinking your project and actually get it launched. How to Stop Over Tweaking Your Product (and Launch Already) No time to read the full post? Listen to it on the podcast: Get Clear on the Scope A project that’s too general can sometimes be the cause of over tweaking. For example,…
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Why You Should Create A Separate Business Instagram Profile

Why You Should Create A Separate Business Instagram Profile

Social Media
Instagram has made it really, really easy to create separate business and individual profiles on the platform.  And you – as the smart and savvy business owner, entrepreneur, and marketer that you are – would have to be absolutely CRAZY not to take advantage of this opportunity. There are plenty of benefits to setting up a separate business Instagram profile, and in this quick guide we are going to hit the really important ones. By the time you’re done with this information you’ll know beyond a shadow of a doubt that you must create separate accounts, today. Why You Should Create A Separate Business Instagram Profile   Reason 1: Keep work and play separate The number one reason to create a separate business Instagram profile is to effortlessly separate your…
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What To Post On Social Media [Infographic]

What To Post On Social Media [Infographic]

Social Media
One of the most confusing aspects of social media revolves around content. People can figure out how to set up and complete a profile, but when it's time to actually post content, many business owners are like a deer in headlights. Completely stumped and scared to screw up. So they either neglect posting at all, or they'll post about their own products and services in a constant pitch fest. That is of course, unless they hire a Social Media Manager to figure it all out. The Challenge: What To Post On Social Media When prompted, the question is a seemingly simple one: What am I supposed to post on social media? This is a simple question that many entrepreneurs have. There are plenty of folks who will not admit that…
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