Miss Kemya │Marketing Strategy │Social Media Management

04Oct 2019 by Miss Kemya

5 Ways To Make Your Website More Attractive To Potential Clients

It’s virtually impossible to conduct business these days without an online presence. Of course, a website is a perfect way to make sure that your potential customers are able to find your products or services. But it’s not good enough to simply own a website. It needs to convert visitors into paying clients. So what can you do to make sure your website performs for you? 5 Ways To Make Your Website More Attractive To Potential Clients Know your target customer Developing an understanding of your target customer is your foundation. It underpins everything else you will need to do in order to make your website attractive to them. Think about who your target customer is, then do some research so that you can answer the following questions: What…

03Oct 2019 by Miss Kemya

A Simple Strategy to Increase Blog Traffic and Expand Your Audience

Blogging

Blogging is about ensuring you find your audience and hold on to them. But there are also ways to find new audience members that can relate to the content you are putting out. As such, it can be about tailoring the content accordingly, but it's also about finding the right ways to increase traffic to your website. What are the best ways? A Simple Strategy to Increase Blog Traffic and Expand Your Audience Look at your on-page SEO Whatever your personal opinion of Search Engine Optimization, it is still a worthwhile approach. And while there are plenty of SEO management services out there, there are aspects of on-page SEO that needs to be embedded in your subconscious as well as your website. Creating internal links to new content, using image…

01Oct 2019 by Miss Kemya

10 Link Building Mistakes to Avoid While Building Backlinks

Website Design & SEO

Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…

30Sep 2019 by Miss Kemya

Is Your Business Properly Connected?

Tips and Tools

It’s a question every business owner has on their mind: is your business well connected? Are all of your employees in the right place? Is your company network strong enough to support every link on it? Do you even have regular enough meetings to keep everyone updated? It’s these kind of resulting questions that plague our minds and bog us down. We’re not doing our best work when we’re worried, and something might need to change. And as the boss, you’re the one that leads the innovation, and sets the examples. If you’re not working well, if you’re not feeling connected, no one else in the office will feel right either. Which is why we’re looking into that question right now. If your business is well connected, you’re going to…

26Sep 2019 by Miss Kemya

How To Use Old Blog Posts To Attract A New Audience

Blogging

Bloggers are often advised to post at the same time of day. They are advised to look at what times their posts are read, or when their engagement is highest on social media. They should post at these times, because this is when their audience is online and interested in what they have to say. But, then what? We don’t just write posts to be read in the first few hours and days after they have been published. The best bloggers have posts that are years old, and still getting read. This is especially true if the content published is evergreen. What is evergreen content? Evergreen content is content that still holds true, long after its original publication date. The easiest way to think about it: content that has no…

23Sep 2019 by Miss Kemya

Small Business? Get Your Marketing On—The Organic Way

Marketing Strategy

When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…

20Sep 2019 by Miss Kemya

Digital Strategies To Help Your Business Thrive (While You Sleep)

Marketing Strategy

When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods. However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that? If you already have a website and post on social media, what more could you do? There are simple internet strategies you can implement that will make your…

17Sep 2019 by Miss Kemya

4 Things Successful Small Businesses Always Do

Tips and Tools

When you are in business, it can feel as if there is a very fine line between success and failure. Of course, when you are a small business, the line becomes even more minuscule. You may be the only decision maker, the only person "invested" in the success of the company. Oftentimes, in the pursuit of the next dollar, many business owners neglect a few fundamental pieces of the business that directly impact the level of success. There are, however, some things that set apart the successful from those that falter. In fact, there are some specific things that successful small businesses always do. So, what are they? 4 Things Successful Businesses Always Do Onboard their new staff. One of the most important aspects of successful small businesses is that…