Miss Kemya │Marketing Strategy │Social Media Management

20Oct 2019 by Miss Kemya

The Most Critical Element of the Networking Process

Networking

You’re out there networking like crazy. You’re chatting with people about your business, you’re attending networking mixers. You’re meeting people at luncheons, workshops and conferences. You even met a couple interesting people in that long line at the grocery store and exchanged business cards. Now what are you supposed to do, other than file a bunch of business cards somewhere? You shared small talk, now what? The Most Critical Element of the Networking Process The "now what" question is where many business owners get lost. Here's the thing: people who are successful at networking, a la connecting with others, are successful because they understand the importance of building relationships. So, what's the first step in building relationships with people you meet while networking: follow up! Follow up is the…

17Oct 2019 by Miss Kemya

7 Keys to a Profitable Google My Business Profile

Local Marketing

When you need to find out information, whether it’s opening hours for a store, the best treats for your puppy, or specs on a tv you’re thinking about buying, chances are you will take this first step: hit the Google button. If you operate a business out of your home, or you own a store or shop, your Google My Business (GMB) listing is an effective and very powerful way to publicize your business in the local community, and drive new customers to your door. In an earlier post we reviewed how GMB boosts business and profits. Now it's time to talk about how to set up your GMB Profile. Once Google understands more about your business, they can help match you with various search queries. The most valuable of…

15Oct 2019 by Miss Kemya

5 Approved Strategies to Increase Website Conversions

Marketing Strategy

What is conversion rate optimization (CRO)? Conversion rate simply means the percentage of website visitors, ad viewers or emailed customers that go on to convert. It’s the rate at which you turn opportunities for conversions – be that sales or form submissions – into real conversions. However, despite being a vital part of any marketing strategy, CRO is often overlooked. The reason for this is two-fold. Firstly, many marketers are still stuck in a bricks-and-mortar mindset: they think about their site or their client’s site as a store, and they think of their role as being to get as much foot traffic moving through the store as possible. The second reason is that CRO is often powered by more up-to-date data and technology. And not everyone’s caught up yet. Here…

11Oct 2019 by Miss Kemya

How To Prepare Your Website For A New Product Launch

Website Design & SEO

When you release a new product, it’s important that you get the product launch right. If you can capture people’s attention and build some hype, you can capitalize on that momentum and make a lot of sales in the first few weeks. But if the launch is a flop, people will quickly lose interest and it’s hard to get people excited about it again. How To Prepare Your Website For A New Product Launch One aspect of the product launch that businesses tend to forget about is the website. They simply focus on the sales page itself. However, there is more to updating your website that creating a new sales page. By making changes to the website, you can prepare for the new launch and get your existing customers excited…

10Oct 2019 by Miss Kemya

What is the Role of Social Media in Your Digital Marketing Strategy?

Marketing Strategy, Social Media

Ever since the rise of social media’s popularity in the mid 2000s, marketers have predicted that social media will play a major role in digital marketing, or internet marketing, as it was often mentioned back in the day. However, as social media networks evolve, so does the role of social media in digital marketing. It has continuously evolved over the years. In the past, it was solely about promoting our brand, product, and/or service. But today, it’s a lot more. Below, we will discuss 6 important roles of social media in digital marketing. How are you using each of these roles? What is the Role of Social Media in Your Digital Marketing Strategy? 1. Cost Efficiency in Social Media Marketing Social media is one of the very few digital marketing…

09Oct 2019 by Miss Kemya

Post This Kind of Social Media Content To Get Eyeballs and Engagement

Social Media

Whether you’re a budding entrepreneur or a just a simple kid looking to start up a little project, you’re going to need to have a bunch of factors working in your favor.. This includes your social media content. It doesn’t matter how much pedigree you have in this game; taking care of the fundamentals will land you in a very good spot. The practical side in terms of working on your product or service is obviously important, but you also need to market yourself if you want to hook people in and keep them on board. When you’re trying to get attention and eyes on your business or project, you’re constantly thinking of different ways to get people interested in what you have to offer. If you open your mind…

08Oct 2019 by Miss Kemya

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy, Website Design & SEO

In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…

05Oct 2019 by Miss Kemya

Top Online Security Tips for New Businesses

Tips and Tools

Staying safe online can be an absolute whirlwind! Every day there appears to be new ways of being hacked and stronger viruses and malware ready to breach through into your system. Protecting your small business can seem tough, especially when you’re in your first year of operation. Being relatively new leaves you without much experience in dealing with the various risks and issues websites can face on an almost daily basis. If you’re starting a company of your own, or just need a little help with regards to online security, then do not worry. Here are some of the best tips that you can implement today to ensure your data is safe and sound at all times. Top Online Security Tips for New Businesses Install Firewalls Firewalls are so useful…

Blog