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Your Guide to Instagram Influencer Marketing

Your Guide to Instagram Influencer Marketing

Social Media
You know the power of Instagram. Over 500,000,000 people use Instagram, and over 200,000,000 users upload photos and videos on a daily basis.  Social media has introduced the world to a new approach to advertising.  Enter: Instagram influencer marketing. Instagram followers have the opportunity to interact with their favorite influencers in a revolutionary way.  Imagine being able to harness the power of those millions of connections around the world to promote your product or service! Why include Instagram influencers in your advertising campaign? Instagram influencer marketing is a simple, affordable and powerful way to reach your customer base on social media.  The fans can follow the influencers through their daily lives.  Trips to the beautiful beach, martinis at the bar with friends, or a gorgeous new Prada bag – all sorts…
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5 Ways Amazing Content Boosts Visitor Retention

5 Ways Amazing Content Boosts Visitor Retention

Marketing Strategy
Every 21st-century business should have a website and a comprehensive digital marketing strategy to set it apart from the rest of the competition. We live in a digital world, with the bulk of the world’s population browsing the web every day, in search of relevant brands, stories, products, and services. Failing to communicate with your online audience would be a terrible waste of your brand’s potential. However, the key to long-term success in any industry is not just about being online. It’s really about building an amazing online presence that will propel your brand towards digital superstardom. This may not be an easy task, but with a solid content strategy in hand, you just might have a fighting chance. 5 Ways Amazing Content Boosts Visitor Retention   Content is the lifeblood of…
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How to Use Social Media to Boost SEO

How to Use Social Media to Boost SEO

Social Media
The story about SEO and social networks is being constantly altered. In 2010, Danny Sullivan talked to Bing and Google that confirmed that they were using social signals as a ranking factor. Back then, Google’s former head of web spam, Matt Cutts, agreed with Sullivan in one of his videos. However, in 2014, Cutts claimed the opposite, emphasizing that social activity is not a ranking factor. This statement has been recently confirmed by a Google Webmaster Trends Analyst, Garry. Simply put, social signals are definitely not a ranking factor. At least not for now. Still, social media marketing has remained an immensely important piece of the puzzle called SEO. Even though these channels cannot directly impact your rankings, there is a clear, indirect correlation between these two vital elements of…
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The Art of Storytelling with Social Media Stories

The Art of Storytelling with Social Media Stories

Social Media
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to learn how. The Attraction of Social Media Stories Are you having trouble figuring out why your audience is so intrigued with the more visual “social media story” sites and apps? Does it just seem like a bunch of images without much info, to you? You are not alone! Here is a brief rundown of what many audiences like about social media stories, in addition to valuable information. Whole stories can be consumed in seconds. Stories with…
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Failure to Launch: What’s Holding You Back?

Failure to Launch: What’s Holding You Back?

Marketing Strategy
Amanda had several e-books, smart reports, and e-courses sitting on her hard drive. Each project was “almost” ready to launch. She would go to networking conferences and attend webinars. She would tell the other attendees about her projects and she even had several people interested in them. But a year later, she was still in the EXACT same place. She never launched anything. Maybe you can relate to Amanda. You have a hard drive filled with projects you haven’t launched. You’re an awesome dreamer, creator, and doer. But you’re still not putting yourself out there. You’re hiding your best work from the world and it’s time for a change. To start launching your products, you first have to understand what’s been holding you back. Here are the most common reasons why…
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10 Steps to Effectively Market Your Business with Facebook Ads

10 Steps to Effectively Market Your Business with Facebook Ads

Social Media
In my previous post, we introduced the reasons why your business, most every business, should be using Facebook ads as part a paid advertising campaign. However, should is one thing, the how-to is something else, am I right? Here's the rub: the options that make Facebook an excellent platform to market your business are the same options that can make it confusing. As a result, if you're not careful, you can waste a shit ton of money on your Facebook ads and see little to no results from your efforts. The trick is to weed through the vast population of users, dig into the goldmine of Facebook data available, and tweak your ads to get optimal ROI. To get maximum results from Facebook advertising, it just takes a few key steps. Let's get…
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5 Reasons Why You Should Use Facebook Ads Today

5 Reasons Why You Should Use Facebook Ads Today

Marketing Strategy
Your company needs more customers, so you are examining social media marketing options. Because you are smart and ready to invest more money for greater returns from your social media efforts! Word of mouth referrals and organic search will only get you so far. You're hearing everybody talk about how much business they're getting from Facebook, so you wanna take a look at Facebook ads. Ok, cool. After all, the number of Facebook users is no secret, which is why 93% of social media advertisers use Facebook ads. Facebook is one option that you do not want to overlook.  With over 2 billion people on Facebook, the likelihood that your ideal customer is on Facebook is pretty high. No time to read the full post? Listen to it on the podcast…
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Are You Leveraging the Right Content to Grow Your Business

Are You Leveraging the Right Content to Grow Your Business

Marketing Strategy
Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, quizzes, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success: earning money is. So, if you want to grow your business you have to know which content to leverage. And it all starts with a plan. [Tweet "Having a lot of followers is not indicative of success. Earning money is."]   No time to read this entire post? No worries! Listen to it on the podcast. Content Is Still King Everything revolves around content. At this point, we are ALL…
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