Instagram has made it really, really easy to create separate business and individual profiles on the platform. And you – as the smart and savvy business owner, entrepreneur, and marketer that you are – would have to be absolutely CRAZY not to take advantage of this opportunity.
There are plenty of benefits to setting up a separate business Instagram profile, and in this quick guide we are going to hit the really important ones. By the time you’re done with this information you’ll know beyond a shadow of a doubt that you must create separate accounts, today.
Why You Should Create A Separate Business Instagram Profile
Reason 1: Keep work and play separate
The number one reason to create a separate business Instagram profile is to effortlessly separate your “work” and “play” accounts, allowing your business content to stay with your business and your personal content to stay personal.
When you blend these two kinds of content posts together it can create a real disharmony with your followers. Sometimes you’re able to strike a bit of lightning in a bottle and create personal content that resonates with your marketplace as much as your professional content would. However, your odds of knocking that out of the park are slim.
Why fight this fight when you could keep them separate and create individual identities on each?
Reason 2: Add one-click options for fans to contact you
As a business owner, you know customers like the easiest path to what they want. Having a business profile allows you to add one-click options to your profile, such as “call,” “schedule an appointment,” “email,” or “directions.”
Consider the benefits of having these one-click options. They are certain to increase the likelihood a prospective customer contacts you! Take a look at the difference:
Reason 3: Separate accounts are easier to outsource content creation
Another reason to create a separate business account on Instagram is to make it a lot easier to outsource content creation. Translation: As your Social Media Manager I can manage your business account and keep your content professional and carefully crafted and curated.
When your Instagram account doubles as your business account, you are likely to be the one in control of not only posting new content but curating it as well. This can put a lot of unnecessary burden on the driver of business. It forces you to spend a lot of extra time Instagram marketing. Instead, you could be spending that time on other high leverage areas of your business.
Reason 4: Analytics – test and measure to see what works
Having an Instagram business profile allows you to access the analytics on your account. After you post something to your business profile, you’ll get details on the impressions and reach from your posts. This is in addition to other analytics, such as the number of website clicks from your business profile.
Want to get more reach for your Instagram posts? Advertise! You can now promote your posts in the Instagram app, similar to how you boost a post from your Facebook page wall. Simply tap on a post, then tap on the Promote link.
You can customize your own audience as opposed to letting Instagram take the wheel, or do a little testing to see which option gets the best results.
Reason 5: Separate accounts are assets you can sell with your business
Finally, let’s talk about big moves! When you create a separate business account on Instagram you are able to create another asset. An asset that can improve the value of your business when it comes time to exit and sell. Don’t think you’ll ever need this option? If you’re building a sexy brand with a devoted following, someone might come knocking on your door with an offer. It happens everyday. Have you ever heard of mergers and acquisitions?
Instagram marketing is powerfully effective today and likely will be in the future. With this kind of business asset, it isn’t inconceivable to add five figures or more worth of value to your business that wouldn’t have existed otherwise.
How to Set Up a Business Profile on Instagram
Now that I have convinced you to set up an Instagram business profile, I’m not going to leave you hanging! I’m going to show you how to set up a business Instagram profile. It’s a super simple process. So simple that I will explain it in screenshots.
You have the option of either switching your existing personal Instagram profile to a business profile, or you can set up an entirely new business profile.
Step 1: Go to your Instagram profile. Click those 3 lines in the top right hand corner of your screen.
Step 2: Click on the gear icon for your settings.
Step 3: Scroll down a bit and you will see the option to switch your existing account to a business account, or sign up for a new business account.
It is literally this simple to set up a business Instagram profile.
Are there any cons to switching over to a business profile?
Well yes, you will lose two features when you convert to a business profile.
First, you lose the ability to make your posts private. But this should not matter if you are using it for business. Why on Earth would you be using Instagram for business with private posts? Don’t get me started on terrible social media practices. If you’re doing this, please stop immediately, ok?
Second, you lose the ability to link to multiple Facebook profiles. Instead, you connect your Instagram account to your business Facebook page. If you’re a business, this is what you should be doing anyway, right?
In reality, although these features may be of value to a personal account, they would have little if any use for a business account. So, they aren’t really cons at all!
In summary, using a separate business Instagram profile allows you to:
- Connect to your Facebook page.
- Add a phone number, email, location, or booking link so customers can reach you directly from a one-click button on your profile.
- Learn about your followers and see how your posts are performing.
- Create promotions on Instagram that help you grow your business.
Can your business use these benefits? Absolutely! Get that business account set up ASAP!