Miss Kemya │Marketing Strategy │Social Media Management

15Dec 2019 by Miss Kemya

Responding to Bad Online Reviews and Negative Comments

Social Media

If you're in business long enough, it's going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into a demonstration of your company's values and dedication to customers. Responding to Bad Online Reviews and Negative Comments Take a Time Out and Get Offline When you first see a bad online review your heart will likely stop, then start beating really fast. You'll feel hot, and you'll be bothered. It will hurt your feelings, and it will make you angry. But, it's important to take a time out and not respond to anything when…

12Dec 2019 by Miss Kemya

How to Create Instagram Content for a ‘Non Visual’ Business Model

Social Media

The appeal of Instagram for many, is that it is a visual medium. If you have a fitness business, if you blog about food, or if you are a travel writer, then creating Instagram content is pretty simple. It's an ideal platform to share what you get up to in a way that is immediately eye-catching and engaging. People will see what you share and be instantly moved by it, making it the perfect way to grow your following further. But for some businesses, this same visual emphasis is precisely what they see as a turn off. That’s because some businesses aren’t obviously visual in nature. How to Create Instagram Content for a ‘Non Visual’ Business Model A good example of this might be law, or perhaps insurance. If you…

09Dec 2019 by Miss Kemya

How to Achieve Success With Your Next Marketing Campaign

Marketing Strategy

Whatever it is that you are trying to sell, you can guarantee that someone else is also trying to pitch the same offer right at your potential prospects. There are lots of selling points over which you can compete. These may include price, quality, service, reputation, and convenience. However, there are many more things too. Knowing which angle to use when approaching your audience is vital, as marketing campaigns can fall down too easily when the wrong concern is targeted. When it comes to achieving success within an individual campaign, you will need to decide what success means to your business. Are you trying to directly achieve sales? Or, are you looking to build your brand? There are many things that your marketing campaign could achieve, and it is important…

06Dec 2019 by Miss Kemya

Simple, Yet Effective Ways To Utilize Google In Your Business Every Day

Tips and Tools

Most businesses aim to get to the top position of page one on Google. However, for some, this is an ever-ending struggle that sends people into a bit of an obsession. We all know that this lucrative spot is excellent for business. But, there are lots of other ways Google can help your business, whether you're just starting out or in growth mode. Let's take a look at some key ways to use Google as an asset in your business. Google My Business listing Google My Business is a free resource straight from Google itself, and it's a great way to get your brand indexed in local listings. Your profile can contain everything from your business operating hours, contact details, website link and many more features, so customers have access…

01Dec 2019 by Miss Kemya

5 Psychological Factors of Brand Awareness & Trust [Infographic]

Branding

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it's important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer's choice to buy, many times it's feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out and not belonging, and they feel guilty if they don't contribute to helping others. Finally, consumers need to trust the…

27Nov 2019 by Miss Kemya

3 Keys to Website Conversions That Are Often Overlooked

Website Design & SEO

Your business needs digital marketing, there are no two ways about that fact. Even the smallest business cannot realistically compete with anyone these days without a digital presence. This is true even if it is just to provide information to your customers about where you are, and what times you are open. People expect information at the touch of a screen. If people are coming to you, then they expect Google maps to know where you are. If they want to phone you, they should be able to pull your number up instantly. Even in a basic traditional business sense, getting this information out there takes local search engine optimization (SEO). There are countless great Digital Marketing Case Studies that will prove to you that a combination of SEO and…

23Nov 2019 by Miss Kemya

21st Century Marketing Trends You Can’t Afford to Ignore

Marketing Strategy

No matter what part of the business world you look at, you'll see that it is always evolving. From manufacturing to the working week to interacting with customers, there is always something new happening and processes that you can improve. The problem many businesses encounter, though, is not being at the forefront of this evolution, and instead of leading the way, they need to play catch-up. One area that always needs your attention is your marketing; otherwise, why would people buy what you're selling? The challenge for today's business owner is that marketing changes on a daily basis. At least it seems this way! Throw in technological innovations, and you have a never-ending evolution of marketing practices to learn and use. Marketing trends shift and change so quickly, however, these…

19Nov 2019 by Miss Kemya

Three Key Marketing Reminders for New Business Owners

Marketing Strategy

If you're trying to promote a product or service for a small business, it’s normal to become overwhelmed. This is particularly true when you compare your marketing strategy to those of huge brands with immense budgets to play with. But there’s no need to be intimidated by big brands. Apply a few simple techniques to improve your approach and stay competitive. Three Key Marketing Reminders for New Business Owners Experiment with an Open Mind While you may think that budget is the cause of the discrepancy between large and small brands, I am happy to say this is not the entire story. You’ll be pleased to know that one of the main reasons why small business marketing strategies fail is inexperience. If you’re struggling to get your small business marketing…

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