Most businesses aim to get to the top position of page one on Google. However, for some, this is an ever-ending struggle that sends people into a bit of an obsession. We all know that this lucrative spot is excellent for business. But, there are lots of other ways Google can help your business, whether you’re just starting out or in growth mode.
Google My Business listing
Google My Business is a free resource straight from Google itself, and it’s a great way to get your brand indexed in local listings. Your profile can contain everything from your business operating hours, contact details, website link and many more features, so customers have access to everything they need. Optimizing this resource is essential to provide Google with relevant information about your business so that it can show you up in appropriate searches.
Most people have heard of Google Ads, and if you’re new to it, then it’s a great time to learn about how it could help your business. This paid advertising platform is ideal for targeting keywords that will bring relevant audiences to your website. However, Google Ads might seem pretty easy to set up, but there are some common pitfalls that businesses make, which can cost a significant amount of money. Testing is essential in any marketing funnel, but if you don’t know where to start, you could be throwing money down the drain. A great option is to consider seeking expert advice from a Google Ads specialist such as Growth Minded Marketing. This type of agency can help identify your targets and help boost your income in the long term.
Organize with Google’s G-Suite
Organization and collaboration are essential to many businesses, and you can do all this and more with Google’s G-Suite. This platform has apps and tools to make your business run efficiently, and it provides an excellent opportunity to work with others in a fluid and real-time way. Its secure email feature ensures you combat security issues and spam messages. Plus, the Calendar app provides you with log business and personal tasks accurately and can make appointments easily.
Monitor analytics effectively
Another top tool is the Google Analytics platform. Here you’ll find everything you need to know about who’s visiting your website, what they’re looking at, and how many people you’re converting. This resource also enables you to monitor keywords and optimize pages to get better results. Google Analytics has basic and advanced settings, so setting everything up correctly will ensure you get accurate results and can interpret the data.
Ensure your website is working properly
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. When you connect your Google Analytics to Google Console will also make sure you get all the information you need, including the ability to resubmit sitemaps, check security issues and monitor specific URLs.
Listen to industry conversations from your inbox
Google Alerts is yet another free tool that helps you keep up to date on the latest industry news and/or mentions of your brand. When you set up a search query, Google will crawl the web looking for mentions of your query. Whether you want to monitor mentions of your competitors, your keywords, or your company, you can easily get a scannable digest of what’s happening online. Google Alerts allows you to easily turn up the volume on all the web searches and conversations that are relevant for you and your business.
As you can see, Google is a great tool for any business, so check out the range of features to get the best results for your company.