Miss Kemya │Marketing Strategy │Social Media Management

23Apr 2020 by Miss Kemya

Why Promotional Gifts Are Worth the Investment for Your Business

Tips and Tools

The basic law of business is that you need to spend money in order to make money. You buy raw materials, pay for services, invest in marketing and then sell your product for a profit. Every step of the process needs to ultimately be cheaper than the cost of your product if you want to generate a profit and grow your business. Most entrepreneurs can grasp that basic concept before they even start a business. Perhaps that’s why the idea of giving away promotional gifts can seem incredibly wasteful, and borderline pointless. Why give away something that you could sell? Why invest thousands (or more) on promotional products to give out at a trade show or public event? Surely there are other ways to market your business? Why Promotional Gifts…

22Apr 2020 by Miss Kemya

Is Your Website Really Serving Your Business?

Marketing Strategy

It’s a central part of all marketing that you need to have a website that people can go back to. As long as you have that, it is highly likely that you are going to have a much better time of ensuring that your business is being marketed in the right way. These days, a website really is essential for this, so it’s something that you are going to want to put a lot of time and effort into. In this article, we are going to look at the question of whether your website is really serving your business in the way it should, or whether it is actually proving to be a hindrance. A Well Of Information Above all, your website should be somewhere that you can direct people…

17Apr 2020 by Miss Kemya

Why Cloud Computing Helps Small Businesses

Tips and Tools

Cloud computing for small businesses can be hugely beneficial. It enables them to expand when they need and it makes the operations flexible for all staff. You can gain access whenever needed and you can also allow other staff members to have access to retrieve files or information when necessary. It gives them the ability to enhance their capacity online as well as aid them with support for any type of business growth in the future. What are the benefits of cloud computing for small businesses? A VPS Means Dedicated Resources A Virtual Private Server hosting, aka VPS hosting, is a website hosting environment that allows for resources such as RAM and CPU to be dedicated to your account. This is achieved by virtualizing a dedicated server and splitting the…

16Apr 2020 by Miss Kemya

7 Ways To Make Your Home Page More Engaging

Website Design & SEO

The homepage is the main page of your website and is the page that most visitors will initially land on. When it comes to a company website, a homepage needs to be immediately engaging so that visitors want to stick around. The longer they stay on your website, the more likely they are to become customers. Here are seven ways in which you can make your homepage more engaging. 7 Ways To Make Your Home Page More Engaging Explain who you are/what you do A mistake that many companies make is not immediately introducing themselves on their homepage. Don’t rely on an ‘about us’ page to convey this information. Tell visitors on your homepage exactly what your company does and what your USP (unique selling proposition) is. Ideally, you want…

15Apr 2020 by Miss Kemya

Creative Ways to Promote Your Business

Marketing Strategy

Many businesses go through quiet periods. While it can be unsettling, a quiet period gives you the opportunity to do things you wouldn’t normally have the time for. This is especially true right now while we're in the midst of the COVID-19 pandemic. With pretty much all non-essential workers quarantined at home across most of the globe, many business are experiencing quiet periods by default. For a small business, marketing can fall by the wayside. This is especially true if there isn’t a dedicated marketing person in the team. But with a bit of downtime, there’s a fantastic opportunity to market your business and drum up some interest. Your business still needs to sell, no matter what else is going on in the economy! There are a lot of creative…

15Apr 2020 by Miss Kemya

Selling On Instagram – The Ultimate Guide

Social Media

With an active user base of over one billion people, it is of no surprise that businesses are focusing a huge amount of their efforts on Instagram. Not only is this stat impressive, but the engagement rates are monumental too! Did you know that 500 million of those users are engaging with the Instagram app every day? Pretty impressive, right? There are many different ways that you can use Instagram in order to reach users and engage with your potential consumer base. One option is Instagram Shopping. As of early 2018, Instagram made it possible for users to sell items directly through the app via both Instagram Stories and Posts. All you need to do is tag products on your Instagram photos. Then, you can direct your followers to your…

14Apr 2020 by Miss Kemya

Foolproof Ways to Advertise Your New Law Firm

Marketing Strategy

Whether you’re freshly out of law school, or an experienced lawyer who is finally starting their own firm, practicing law in a big city or starting out in a rural town, you’re going to need to market yourself to attract new clients and get name recognition out there. Lawyers are no exception when it comes to small businesses and self-employed people who need to utilize marketing and PR to grow their brand. This is true no matter what type of law you practice and what type of firm you run. Foolproof Ways to Advertise Your New Law Firm Luckily, there are several tried-and-true marketing tips for law firms to easily attract clients, helping them get the word out to those in their community that they can offer excellent legal services…

13Apr 2020 by Miss Kemya

How to Make Your Small Business Look More Professional

Branding, Tips and Tools

Every business wants to appear as polished and professional as they can. Otherwise, you will struggle to get new clients and customers. You come across as amateurish, like someone who doesn't care about appearances. This translates to the quality of products and services offered, albeit subconsciously, in the customer's mind. Still, it doesn't take a genius to understand that appearance is vital in business, so you should do everything you can to appear as professional as possible. As a small business, though, you need to put your funds in the right place. You may not be able to afford to do what big corporations do to come across as professional, so instead, choose your measures wisely. To give you an idea, here are some places you can start. How to…

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