If there’s one thing I see a lot of bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post. Put yourself in the shoes of your readers. You read a great article, get to the end and there’s no call to action. What do you do? You go back to Facebook or go watch some cat videos on YouTube. Why not give your readers something more? What if they wouldn’t mind learning more from you or connecting with you via email or social media or even take you up on a product recommendation? That’s what a call to action at the end of your blog posts is all about. How To Craft A Good Call To Action At The End Of Your…
You might be wondering how to market yourself as a small business without spending a fortune on advertising. Knowing where to promote your company and how takes a lot of foresight. You can study marketing and still walk away feeling uncertain about your next steps. According to IMARC Group's latest ads forecast, global ad market revenue will hit $769.9 billion by 2024. Companies spend more money each year on marketing and if you don’t nail your small business marketing, you risk falling behind. What if you can’t afford to hire a marketing professional to handle your ad campaigns? There are some basics that will help you navigate promotions and get the most bang for your buck. Here are the top ways to advertise your company on a budget. An Entrepreneur's…
Funding your entrepreneurial dreams or start-up can be tough for those just starting out. Money sometimes doesn’t always take you as far as you imagined it to. And loans to kickoff your business often have many requirements such as minimums for credit scores and required collateral. That's why utilizing crowdfunding techniques for your business is favorable among aspiring, and even experienced, entrepreneurs. Crowdfunding techniques, if done right, can draw interested investors straight to your bank account. A Beginner's Guide to Crowdfunding for Businesses Online platforms like Indiegogo, Kickstarter, and Patreon require a fee for your crowdfunding campaign to be hosted, allowing potential investors to learn more and contribute. You can gear the campaign almost any way you like. In addition, there are less strings attached to raising funds, compared…
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As your business grows, your marketing demands will too. What was once a menial task that one person could easily achieve is now evolving into a colossal list of things to do to keep up with your market and the needs and demands of your target audience. Hiring someone specifically for the job is one option. Delegating the marketing roles to an existing member of your staff is another option. However, neither of these may fare as your best option. Why not? For starters, your current staff member might be competent when it comes to marketing. But your business isn't necessarily going to benefit from the expansion of your marketing department. A digital marketing agency, however, can help the whole process run smoothly, from expanding your target audience when you…
As a business owner, you know that marketing is one of the most important aspects of your success. But with so many different strategies out there and new ones popping up all the time, it can be challenging to keep up. So, this blog post will discuss four ways you can strengthen your marketing capabilities. 4 Ways To Strengthen Your Marketing Capabilities Outsource Marketing Services One way to strengthen your marketing capability is outsourcing it. Outsourcing marketing can work with both small and large companies, as long as the company is willing to have a strong focus on outsourcing their marketing needs. For example, a local bakery will need an outsourced firm specializing in food-related promotions to be successful. This way, the bakery won’t need employees trained in marketing…
With the boom of the Internet, online shopping has evolved to become more accessible for consumers. If we rewind back to the year 2000, then the idea of products coming right to your doorstep was astounding enough for the consumers to rush to the digital space and order online. But now, people want more, more than just the product catalog every basic ecommerce store offers. Hence, online businesses keep track of the opportunities and possibilities, to grab the ones that will boost their conversions to the maximum level. Of all the possibilities, it's time to introduce you to the advantages of Shoppable Instagram & UGC Campaigns. These could very well become the foundation of a perfect ecommerce success strategy for you. Shoppable Instagram and UGC Campaigns: An eCommerce Success Strategy…
Email marketing is a great way to share new information and releases with your customers. It is a great way to keep them engaged and ensure that they don’t forget about you. Through email marketing, you can encourage your customers to sign up for monthly updates where they can discover information before other customers. If you want to maximize your email marketing strategy, here’s how. How To Maximize The Potential Of Your Email Marketing Ask for permission. For those asking themselves, “Why are my emails going to spam?”, then you might want to check if you have permission from your recipients. Some people might restrict their inbox to certain people. Thus, you might need to ask for permission to ensure that they see your emails. When your customers sign…
