Small business owners have enough on their plate. They’re the accountant, sales person, and maybe even the janitor! Marketing is one crucial role that you or someone on your team definitely needs to own. There are lots of steps to take to set yourself up for success. For example, you should understand your target audience, identify your competitors, and know your unique selling proposition and value propositions before setting goals or investing in anything. These steps are the building blocks of any solid marketing plan. Your next step is to pick your channels and create a strategy that aligns with your goals. It’s also the time to start thinking about how much time and money you need to invest to get the results you want. For example, as much as…
Marketing remains one of the most important features of any company’s ongoing strategy. After all, it doesn’t matter how great the products are if nobody knows that the company exists. While your marketing team is probably achieving great success in many parts of the process, there is still room for improvement. Let’s take a look at some of the most common faux pas, along with what your team can do to overcome them. Here’s a great place to start! 5 Things Your Company’s Marketing Team Still Gets Wrong Mistake 1. Trying to impress everyone. Every business wants to grow its client base to the largest possible level. However, you need to accept that not everyone is interested. Brand awareness is only useful when it comes from the right demographic. For…
As a small business owner, one of your jobs is to run your company to the best of your ability so you can thrive. One of the ways to do so is by focusing on how to improve your leadership skills, and figuring out how you can better operate and manage your company. There are some tips you can apply that will help you become a better boss and lead your team to success. This way you can outsmart the competition, reach your goals quicker, and be proud of what you’re achieving at the end of the day. How To Become A Better Boss & Lead Your Team To Success Identify Role Models & Learn from the Best Become a better boss and lead your team to success by…
When it comes to marketing, everything you do is interconnected. Everything you are putting out there in the world creates a web of your own design. This web “traps” people into stopping, taking notice of you, and then deciding which of the many paths they can take to getting to know you better. Since everything is connected, it’s best to have a direct path to connecting everything and then being able to maintain everything you have created. Here are some ways you can weave your entire online presence into a web to catch followers. How To Create A Marketing Web Create a Website Start with your own digital property, your website. You can send people to your website, which is the hub of your digital presence. Websites are very…
Super glossy, picture-perfect images on social media are so yesterday. Well, kind of. They’re beautiful to look at and make the feed look fantastic - but they don’t keep the fans happy. People want authenticity to shine through. When your audience believes in what you are saying, who you are and what you are selling, they are much more likely to purchase from you. And that's where the money resides, in conversions. So how can you appear more authentic on social media? Keep reading to find out! How to Be More Authentic on Social Media Be Human, First To state the obvious, we are all human. As such, we make mistakes, aren’t perfect, and like to feel part of something. The more human you and your brand are, the…
Marketing is made out to be extremely important on the market, but is it something that you need? The simple answer is yes. Now I know the mere fact that I'm asking the question sounds counter-productive. But hear me out. Marketing has an essential role in busines. If you are not making the most of it then you are missing out on some huge opportunities. In this article, we are going to be taking a look at some of the things that you should know about the importance of marketing in business. Is Marketing As Important As It's Made Out To Be? Getting The Word Out The first thing that you need to know is that marketing is responsible for getting the word out about your business. You need…
Ask many entrepreneurs, particularly solopreneurs and micro business owners, what their biggest challenge is, and the will often say "time." Time to get the work done. Time to plan. Time to connect with prospects. Time to do a myriad of tasks they can rattle off. Time is the number one challenge for small businesses and I feel your pain. Have you ever uttered... “I don’t have enough time to get it all done.” “I need more time to do what’s really important.” “My plate is full.” The question is, do you really need MORE time? Or do you need SYSTEMS and STRATEGIES to make this your most profitable holiday season yet? Tap Into the Holiday Shopping Frenzy with Systems Summits October 27-28 We know you don't have time to waste,…
October 27-28 Tap Into the Holiday Shopping Frenzy with Systems Summits We know you don't have time to waste, so we won't spend 95% of the time talking about how fabulous we are. You need systems and strategies, and we got 'em for you! Meet the Systems Summits team of industry experts, who will efficiently show you the Why, What, and How to tap into the holiday shopping frenzy! Check out the schedule here, and grab your free ticket here!
