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The Best Tools To Rock Your Social Media Marketing Like A Pro

The Best Tools To Rock Your Social Media Marketing Like A Pro

Social Media
If you want to rock your social media marketing like a professional social media management agency but can’t afford one, you are at the right place. We spill the tea on what cheap or free social media management tools you can use to get the best results from your social media efforts. So, let’s get started! The Best Tools To Rock Your Social Media Marketing Like A Pro   #1 Grammarly No matter what you are writing and for what social media platform, you’ll want to look professional and have it written properly. If you don’t have grammar at your fingertips, Grammarly is one of the best tools to have in your social media management toolbox. The basic version is free and it’s very good. If you want to, you…
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13 Incredible Blogging Tips You’ll Wish You Discovered Sooner

13 Incredible Blogging Tips You’ll Wish You Discovered Sooner

Blogging
Building a successful blog can be a rewarding experience. But, it can also be quite frustrating. You don't know what works and what doesn't, you get discouraged when your blog doesn't seem to be getting any traffic, and everything seems overwhelming. These are all common problems among new bloggers. Blogging is certainly not a get-rich-quick scheme, but it's a lot more. If you have started blogging with an expectation to make money from it, be assured that you will not make a lot of money immediately. But what blogging does is help you build your professional profile and credibility as an expert in your niche. 13 Incredible Blogging Tips You’ll Wish You Discovered Sooner   While there are hundreds of things you can do to improve your blog, these 13…
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The Power of Influencer Marketing and Its Impact on Business

The Power of Influencer Marketing and Its Impact on Business

Marketing Strategy
Influencer marketing has become a mainstay of every successful marketing strategy today. 80% of marketers find influencer marketing effective and 89% say that the ROI from influencer marketing is comparable to or better than other marketing channels. When it comes to the impact of influencers on consumers, 49% of them think that an influencer recommendation is more trustworthy than a brand recommendation. The simple reason is that consumers just want to hear the true story from other consumers! The Power of Influencer Marketing and Its Impact on Business   What Makes An Influencer An Influencer? Influencers are more than millennials with their espresso selfies or skincare routine videos. Yes, they have a cult following, but a true influencer’s powers are trust and credibility. The reason why the impact of influencers…
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How To Make Your Product Stand Out In A Crowded Market

How To Make Your Product Stand Out In A Crowded Market

Marketing Strategy
Getting the right level of attention for a new product on the market can be tricky. Every market and sector is oversaturated and there are countless products for customers to choose from. With that in mind, here are some of the steps you can take to ensure your products stand out. How To Make Your Product Stand Out In A Crowded Market   Use Professional Photography First, you should consider using photography. Photography is a great way to ensure that your product stands out in all the right ways. A professional photographer will use their expertise to ensure that each shot of a product tells a story or sends the right message. Using a professional photographer will mean that you don’t have to worry about products being forgotten or lost…
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5 Tips To Successfully Crowdfund A Revolutionary Idea

5 Tips To Successfully Crowdfund A Revolutionary Idea

Marketing Strategy
If you have an idea for a product and you are looking for funding, crowdfunding is definitely an option to consider. The global crowdfunding market is currently valued at 12.3 billion US dollars, and it’s expected to continue growing at a rate of 11% each year and double by 2027. Why crowdfunding? Aside from helping you get the money you need to develop your idea and launch your business, crowdfunding campaigns can help you build a buzz around the launch and set the right expectations. And, of course, your future potential customers can start to know and love your company. At the same time, there are always more businesses that are using crowdfunding campaigns to grow their products and services. So, how can you be sure to obtain the funds you…
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How To Recognize A Really Bad Business Decision

How To Recognize A Really Bad Business Decision

Tips and Tools
As a business leader or CEO, you constantly have to make decisions. In fact, that’s your job. You should be called the DMC – the decision-maker in chief. But, as you’ll know from bitter experience, making good decisions isn’t easy. When you're performing a low-level role in a company, your day-to-day efforts don’t matter a great deal. However, when you’re responsible for running an entire firm, you hold the prospects of thousands of people in your hands. The trick here is to recognize when you’re about to make a really lousy decision. But how? Let’s take a look. How To Recognize A Really Bad Business Decision   You Have Decision Fatigue A few years ago, the concept of decision fatigue was all the rage. Everyone was talking about it. Since…
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A Self Published Author’s Starter Guide To Book Marketing

A Self Published Author’s Starter Guide To Book Marketing

Authors
You spent countless hours laboring over every word in your book, and you took forever and a day to select just the right cover photo to use. Alas, your book is finally published and it feels good. You spent all that time perfecting your masterpiece, but wait… nobody’s buying it. Uh oh… you know the old saying, if a tree falls in the woods and nobody’s around to hear it? The same thing applies to your brilliant book. It’s published, but nobody knows about it. Your sales aren't so hot, and you're not quite sure what to do about it. With all the competition in the marketplace, how are you supposed to catch the attention of today’s reader and entice them to buy your book? You Wrote A Brilliant Book, Now Brag About It…
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My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

My Interview On The Authors Lab Podcast: How To Brand Yourself As A Problem Solver

Authors, Branding
We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. Customers are looking for solutions. Solutions that actually work and offer good value for money. They are constantly asking the question, “What’s in it for me?” With so many websites and businesses online, you need to answer that question from the moment they show up at your website or discover one of your products online. Once you know what your niche needs, offer it to them. There are a few ways to do this. My Interview On The Authors Lab Podcast: How to Brand Yourself As A Problem Solver  I had…
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