4 Ways to Boost Your Small Business with Content Marketing

4 Ways to Boost Your Small Business with Content Marketing

Marketing Strategy
No matter how big or small your business might be, using content marketing can still make a big difference in your brand’s presence. If used well, content marketing can highly promote your business and boost your website traffic. How do we do this? First, let’s elaborate further on the what and why of content marketing. Then we discuss how to use it to boost business. Content marketing is the method of using content to advertise your business and educate your audience. It may include the use of high-quality videos, social media posts, and blogs to explain and showcase your products and services. The expertise of your business must be the topic and focus of the content so that your audience can develop interest and trust in your company. The basic requirement for…
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5 Ways to Improve Social Media Engagement

5 Ways to Improve Social Media Engagement

Social Media
What makes you read a blog post until the end? What makes you follow a brand on social media? Or, let's get to the holy grail, what makes you hand over your email to join someone's list? I'm going to guess it because you find the writer's content useful, informative and/or entertaining. Can we agree on this? When you create content for your website, are you writing for search engines, loading up on keywords? SEO is important to get eyeballs on your content. However, SEO alone doesn't translate to dollars. Content also needs to be engaging for your audience. Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance…
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Why and How to Use Slide Shows In Your Content Marketing

Why and How to Use Slide Shows In Your Content Marketing

Tips and Tools
You have no doubt been in a meeting or attended a conference where the speaker has used a slide presentation. Some of these presentations are dull and monotonous, while others are visually stunning and engaging. Slide shows can be a powerful presentation tool, if you consider the needs of your audience before you start up PowerPoint. Have you used slides in your presentations, either in person or virtual? How was your presentation received? Did your visuals capture interest, or put your audience to sleep? Why Use Slide Shows “Showing rather than just telling” your audience is a maxim that’s probably as old as public speaking itself. Giving your audience a visual image is one of the best ways to get and keep your audience’s attention. Slide shows can make your business…
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Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Social Media
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, logos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [Tweet "Content is more than words in a blog. It's the social media posts, images, logos, and all the visual elements of your brand."] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, they share pictures, and due to the advent of gorgeous…
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How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Blogging, Social Media
Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts. We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business. First things first, let's define what we're working with here. What is Social Media Marketing? Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors…
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How to Get More Juice From Old Content on Your Blog

How to Get More Juice From Old Content on Your Blog

Blogging
If you’ve read around and you know your stuff when it comes to creating and running a blog, then no doubt you should know by now the value of sharing your new content as you upload it. Create a post, share said post on Reddit, Google+, Twitter, Facebook… rinse and repeat. Simple! But what if you don’t have time to update your blog with new content every day? Does that mean you can’t do any promotion that day? Of course not! It simply means that you should look for ways to promote your old content to get repeat traffic from old posts. How to Get More Juice From Old Content on Your Blog Lightning Can Strike Twice Say you created a post on Maya Angelou, uploaded it to your site…
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Five Tips on Becoming a Better Web Content Writer

Five Tips on Becoming a Better Web Content Writer

Blogging
When most people search the Internet, they are in search of information. There is a lot of it out there. As a content writer, you want them to read your content. What makes you good at what you do? Part of it is natural talent. For a creative medium like writing, it is just plain work if you don’t have some inclination towards doing it well. The other part of the equation is continuing education. To be a good writer, the learning process doesn’t ever stop.   Five Tips on Becoming a Better Web Content Writer Here are five ways that you can enhance your web content writing skills. 1. Read other people’s content. You won’t learn what the competition knows if you don’t read their stuff. We aren’t just…
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How to Use Content Marketing to Become an Authority in Your Niche

How to Use Content Marketing to Become an Authority in Your Niche

Blogging
Once you've created a brand for yourself, the next job is to start making that brand worth something by creating a reputation around it that will encourage people to seek you out and to order more of your products and services. The idea here is simple: build your brand to the point where people consider your logo and/or your name to be a 'stamp of quality' so that they know they can trust you. People will then seek you out to get your opinion and at that point, selling will become considerably easier. This is essentially how you become an authority and a thought leader in your industry. How to Use Content Marketing to Build Your Reputation One of the best ways to reach this point is through content marketing.…
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