Marketing Sparkler Ι

23Aug 2011 by Miss Kemya

Branding Tip: Create Your Gravatar!

What in the world is a gravatar?! A gravatar is an image that appears beside your name when you comment on blog posts, web forums, etc. It’s a custom avatar that follows you all around the web. Why should you care? Because those generic animated pics do not look professional! Your company and personal brand will appear far more polished when your pic appears with your username next to your post. Why is a gravatar important, as it relates to your brand? Your gravatar is a part of your brand identity. Just like your social media username, it will follow you all over the web. When you comment on articles/blog posts that have this feature enabled, your pic, or gravatar, will show up next to your comment. I don’t know about you, but…

28Jul 2011 by Miss Kemya

Got Klout? Use It For Marketing

Social Media, Strategy

So by now you're familiar with Klout. If not, take one step back and read my previous post on getting started with Klout, and this post will make more sense. Whether you like it or not, Klout is being used to develop your online profile, so stay ahead of the curve and use it to your advantage! But do you know to incorporate Klout into your marketing strategy! Here’s 4 quick tips to get you started: If you’ve already registered at Klout, you know you have a Klout Style. You can use this to get a pretty good idea of what you’re chatting about online. Suppose you don’t have Klout in a category that’s your specialty/niche - checking your Klout influence can help you determine what you need to be chatting/sharing on…

20Jul 2011 by Miss Kemya

3 Quick Tips for Marketing With Paper.li

Social Media

We've introduced paper.li and what it's useful for. Now I want to dig a bit deeper and suggest 3 simple ways you can use your paper.li newspaper as a marketing tool. 1. Promote people you follow. I’ve notice people will often retweet my paper.li tweets when they’re mentioned in the “today’s top stories via” tweet, and I do the same. It’s a nice way to give a mention, and it lets people know you’re paying attention to their tweets. Who wouldn’t like that? 2. Provide a content source that directly relates to your industry, thereby demonstrating your understanding of the power players in your industry. For example, I'm in marketing – a rather extensive industry. So instead of creating a “Marketing Daily”, I created a niche paper called Social Media…

27Jun 2011 by Miss Kemya

I Want To StumbleUpon Your Site

Blogging, Social Media

I read an eye-opening article about the power of StumbleUpon as a referral source to boost your social media traffic. Did you know it has surpassed Facebook as the largest shared source of traffic? How many of you use StumbleUpon to drive traffic to your site? I just started using it recently and it's quite interesting. I've seen the symbol and little "I like it" hand at the top of toolbars as I view articles on the web, but I didn't fully understand its impact until I started learning the stats. If you are new to StumbleUpon or haven't incorporated it into your social media strategy, check out this StumbleUpon 101 to get started! You can set up a personal profile, receive recommendations based on your interests, and you can index…

Tag: social media strategy