What in the world is a gravatar?! A gravatar is an image that appears beside your name when you comment on blog posts, web forums, etc. It’s a custom avatar that follows you all around the web.
Why should you care? Because those generic animated pics do not look professional! Your company and personal brand will appear far more polished when your pic appears with your username next to your post.
Why is a gravatar important, as it relates to your brand?
Your gravatar is a part of your brand identity. Just like your social media username, it will follow you all over the web. When you comment on articles/blog posts that have this feature enabled, your pic, or gravatar, will show up next to your comment.
I don’t know about you, but I like having my face next to my blog comments, and not those kooky animated pics. Don’t get me wrong, they’re cute, but those animated images do absolutely NOTHING for your business from a branding perspective.
If you have not created your gravatar, I’m about to add something to your to-do list: take 10 minutes, go to http://en.gravatar.com/ and set up an account to create your personal gravatar.
The best gravatar is a headshot photo, so please do not hide behind a logo. You’ll be glad you completed this simple marketing task for your business. A little effort goes a long way toward establishing your brand identity.