How to Meet Your Next Client On Twitter

How to Meet Your Next Client On Twitter

Social Media
One of the biggest mistakes that people make when they send out tweets to the “Twitter universe” is not treating each message as though they were an individual tweet. Each tweet should be tweaked to speak to an ideal customer, aka customer avatar, that they want to reach, as opposed to a mass message sent out to anyone and everyone. This is the same kind of mistake that traditional marketers make. It's also why advertising on television or in magazines is nowhere near as effective as it is online. When people feel like you are lumping them in with anyone and everyone else in the world, and not talking to them, about them, and with them, they are going to tune your message out and it begin to actively ignore…
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Social Media With BACON

Social Media With BACON

Events
Are your posts on social media making your inbox sing, your phone ring, and your bank account ka-ching? If not, you need to add some BACON to your social media! BACON makes Business Attract Clients Online Now! Bootcamp begins October 8 Attend this six class virtual bootcamp and discover the secrets of social media automation and shortcuts the pros don’t want you to know. My secrets that I don't share on my blog, or in my social media posts. The tricks I use to stay visible, active, and engaged online daily! I understand you’re already using social media, but is it paying off? Are your posts producing the results and revenue you want? If you: Schedule your posts using social media engagement tools, yet nobody’s talking to you Think you don’t…
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Your Monthly Plan to Secure Social Media Success [Infographic]

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy
What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success!  via: Manage…
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A Handful of Creative Ways to Use Pinterest For Business

Social Media
Pinterest has become one of the official social media darlings.  There are tons of articles floating out there on the number of users, how much traffic its driving, and success stories of how the big brands are using Pinterest for business with astounding success.   How nice for them... Let's face it, we're not super-brands or multi-million dollar conglomerates, we're entrepreneurs, small business owners... you know, everyday people. So how can we use Pinterest for business, without spending all day pinning and browsing through tons of images? Let us count the ways... 3 Basic To-Do's For Easy Pinning  First, let's make it easy to pin and make it easy for people to pin your stuff. Install the "Pin It" bookmarklet on your browser's Favorites Bar to make pinning a cinch.…
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Don’t Piece Together Your Social Media Strategy With Duct Tape

Don’t Piece Together Your Social Media Strategy With Duct Tape

Social Media
Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the "social media as marketing" bandwagon? If this sounds like you, let me ask you this: Do you have a social media strategy? It is vital to incorporate your social media activity into your overall marketing plan. I know, I know... social media gets all the marketing attention these days. However, it is important to remember (more…)
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How to Choose Which Social Media Platforms To Join

How to Choose Which Social Media Platforms To Join

Social Media
Which social media sites should you use? Now you know I'm not going to say all of them! But I am curious, which sites are you using? More importantly, are you using them all effectively, or do you have a mix of profiles that aren't really working for your business? Consider these factors as you join social media platforms: how often you can post what you will post how and where your prospects communicate on social media which social media platforms your competitors are using your business offering I know there are tons of social media choices out there, and there seems to be no end in sight. However, take this key factor into account: the most effective ways to communicate with your audience. After all, isn't that one of your main goals, to reach your prospects and clients? For example, Do…
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Interview: Social Media With Females With A Mission

Social Media
Have you heard? I was featured as a guest on Females With A Mission Blog Talk Radio program, where we discussed the do's and don'ts of social media. Here's a snippet of the social media items and tips we discussed: Figure out your reason for joining a social media platform before you join. Next, take the time to learn a social media platform before you jump in. Each social media platform has its own bells and whistles that make it unique. Understand the features and decide how best to use them, then you can participate in a meaningful way. Hear a couple of tips to figure out where to start. Google plus profiles and business pages are relevant for SEO. It's Google, you need to learn how Google+ works! Cross-posting content…
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Stagnant Social Media Profiles: No Icons Required

Stagnant Social Media Profiles: No Icons Required

Social Media
I know you’ve seen those companies that have a bunch of social media icons and links on their website asking you to connect with them. But have you noticed for some companies, when you click on the icons, they have outdated profiles, or profiles they don’t really use much? These companies don’t post frequent updates, and they look like they really just put the icons/profiles up for show. Why do some companies do this? Are you one of them? Here’s a tip to remember when including social media buttons on your website and promo materials: stagnant profiles stink! Nobody said you have to list every single platform you’re registered on. So why list them all? Instead, list the sites you use regularly, and your brand will be stronger for it. Why? Your level…
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