What Can SEO Do For Your Business?

What Can SEO Do For Your Business?

Website Design & SEO
Having a business in the 21st century usually means that it will have some sort of presence on the internet. Whether you sell products online, offer services or want people to come to you, they need to discover your business. Unless you happen to stumble across a business or service when you are going about your everyday life, the most common way for people to find your business is by typing some keywords into a search engine. There are several marketing trends that you can take advantage of in order to increase the number of visits to your website. One of them is SEO. What Can SEO Do For Your Business?   What is SEO? SEO stands for Search Engine Optimization. It is used to increase the amount of traffic…
Read More
10 Tips to Show ROI from Local SEO

10 Tips to Show ROI from Local SEO

Local Marketing, Website Design & SEO
Every business owner works to drive revenue into their company. In order to do so, they execute several marketing and sales strategies to develop a strong base of customers. In our digitally dominated world, digital marketing has become the need of the hour, and by default, so does SEO. 10 Tips to Show ROI from Local SEO 2019 Every digital marketing tool, whether it is a blog or website, is used with a goal of making the content both interesting for human consumption and SEO friendly. It is important to get attention from search engines to get wider exposure to your ideal audience. As a result, SEO often becomes a major factor in revenue generation. And if you are an SEO person, you probably know how difficult it is to…
Read More
Easy Ways to Modify Your Content to Improve Your SEO

Easy Ways to Modify Your Content to Improve Your SEO

Blogging, Website Design & SEO
Search engine optimization has become somewhat of a buzzword that ebbs and flows when Google changes their algorithm. A lot of people have heard the term SEO, yet don’t fully understand what it entails. Between the seemingly more frequent changes in search engine algorithms and the use of social media as a primary marketing vehicle, many business owners are confused as to why they should even bother with SEO. In short, SEO encompasses a range of different tasks. All of the tasks are dedicated towards getting your website into searches on platforms like Google. A lot has changed since SEO first became a priority for businesses. However, one thing remains: we need to stay abreast of the fundamentals! Easy Ways to Modify Your Content to Improve Your SEO At its…
Read More
Why SEO Is Crucial To A Strong Digital Marketing Strategy

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy, Website Design & SEO
In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…
Read More
10 Link Building Mistakes to Avoid While Building Backlinks

10 Link Building Mistakes to Avoid While Building Backlinks

Website Design & SEO
Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…
Read More
SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy, Website Design & SEO
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
Read More
Top 9 SEO Mistakes to Avoid In 2019

Top 9 SEO Mistakes to Avoid In 2019

Website Design & SEO
With the overwhelming number of tips and advice on implementing SEO, it can be easy to follow the wrong ones and end up actually hurting your search engine ranking. Below we list out some of the most common SEO mistakes to avoid, as well as advice on what you should do instead. Top 9 SEO Mistakes to Avoid In 2019   1. Not Forming and Tracking SEO Goals Developing clear and achievable SEO goals should be a priority since starting up without them is basically going in blind. With that in mind, even if you do this, you probably won’t reach them without tracking the right metrics. Neglecting things like individual keyword rankings and KPIs will have a severe negative impact on your SEO performance. That’s why it's important to…
Read More
Key SEO Activities You Should Automate (with Recommended Tools)

Key SEO Activities You Should Automate (with Recommended Tools)

Website Design & SEO
Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…
Read More