What are the benefits of using an SEO company?

What are the benefits of using an SEO company?

Website Design & SEO
If you are looking to improve your business and drive more sales, then you may be researching different SEO companies to help. Using an agency to support your SEO strategy is a smart move and one that most companies turn to once they have the income to support paying for an SEO company. In a lot of instances, having an agency to support you is a more efficient approach than hiring your own in-house team to do it for you. If it doesn’t work out, you can easily replace the agency with another. For an SEO company, search engine optimization is what they do! This means that they are up-to-date with all the best industry practices and the best ways to implement changes. In most cases, it will save you…
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SEO and Marketing Ideas Guaranteed to Boost Traffic

SEO and Marketing Ideas Guaranteed to Boost Traffic

Website Design & SEO
Search engine optimization (SEO) is essential for an online business and is all about finding ways to boost traffic. Here are some alternative uses of SEO you might not have thought of yet. SEO and Marketing Ideas Guaranteed to Boost Traffic Appreciate Your Niche and Stage of the Journey Before designing or developing a strategy, you must know that there isn't a one-size-fits-all solution. The best SEO campaign is one that works for you, which is why you must focus on your business, audience, and objectives. For example, an SaaS SEO strategy may look different from a restaurant’s campaigns. Likewise, the focal points may evolve in alignment with your company’s overall growth. So, setting your goals and understanding the best KPIs for tracking success will provide a far stronger platform…
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Quick and Easy Website Tweaks to Automate Your Sales Funnel

Quick and Easy Website Tweaks to Automate Your Sales Funnel

Email Marketing, Website Design & SEO
When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your funnel. For many small business owners, though, the one area that’s often overlooked is your website. If you are driving traffic to your website, then to your email list, you can employ 3 quick website tweaks that will facilitate the process. All automated, of course! Quick and Easy Website Tweaks to Automate Your Sales Funnel   Use Your Blog to Build Your Mailing List Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors are about…
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How To Do Keyword Research and Keyword Analysis For SEO in 2021

How To Do Keyword Research and Keyword Analysis For SEO in 2021

Website Design & SEO
Keyword research is the process of picking high-volume queries that people actively look for in search engines. The goal is to understand what people are searching for and accordingly tweak the site’s content to give them exactly that. If done correctly - keyword selection can drive measurable success towards your site. That’s why keyword research and analysis happens to be the cornerstone of SEO. Here’s how you can do keyword research in 2021. How To Do Keyword Research and Keyword Analysis For SEO in 2021   First, Prepare a List of Seed Keywords Think of seed keywords as the broad terms that define your business. These broad keywords give your campaign a kickstart. Once you get to know these search terms, you can further find more keywords and ideas around…
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Speed Up Your Site For Better SEO

Speed Up Your Site For Better SEO

Website Design & SEO
When you want your website to perform better, one of the major branches you will look into is Search Engine Optimization (SEO). There are many approaches to improving your website’s ranking on search engines, but one of the most important is to ensure that your site has a fast speed. If it is not quick enough, you will find that people are much more likely to get bored of your site, and that will make its appearance on the results pages much lower down. So here are some of the best ways to speed up your site and get better SEO results. Simple Ways To Speed Up Your Site For Better SEO   Use An External Hosting Service Chances are, you are doing this already, but it is something you…
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6 Places to Use Keywords to Get More Eyes On Your Content

6 Places to Use Keywords to Get More Eyes On Your Content

Blogging, Website Design & SEO
We all use phrases to find what we're looking for when searching online. Some of these phrases will be short, and some will be long. In the context of online marketing, these phrases are known as keywords. Keywords are the terms your ideal client is typing (or speaking) into Google, or another search engine, when she needs an answer. For example, if she's looking for a business coach, she might type in "business coach in Atlanta". This would be considered a "short tail" keyword because it's brief and not too descriptive. In contrast, if she searches for "small business marketing coach in Atlanta", this would be considered a long tail keyword. As you can see, this is a longer, more descriptive phrase that delivers more targeted results. Stick with me…
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Local SEO Trends to Watch in 2021

Local SEO Trends to Watch in 2021

Website Design & SEO
If there’s one thing you need to know about search engine optimization (SEO), it’s this: nothing stays the same for long. For example, there were 11 confirmed and unconfirmed Google algorithm changes in 2020 alone. This statistic, of course, only takes into consideration the major changes that were easy to spot and widely discussed. As a small business, SEO is one of the best ways to drive traffic to your website and/or people into your store. On the flip side, consumers love the fact that they can quickly obtain accurate information by typing simple, relevant questions into Google. And because a lot has changed over the past 12 months in the search engine world, especially with the COVID-19 pandemic moving to the forefront, it’s critical to have a sound understanding…
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Too Good to Be True? Traffic Methods to Avoid and Why

Too Good to Be True? Traffic Methods to Avoid and Why

Website Design & SEO
There are people who will give you tips to increase traffic to your website who don't care if you ruin your entire business. All they care about is that they sold you an information product that "works". Sure, these traffic methods may work, but only until you get caught. Then your business will be ruined because Google will block you out, and people will feel lied to. Too Good to Be True? Traffic Methods to Avoid and Why   Whether you are working to get traffic to your website, or you are trying to drive traffic to your social media channels, here are a few traffic methods that you should avoid at all costs. Keyword Stuffing Avoid targeting keywords that aren't relevant to your audience, the products or services that…
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