Marketing Sparkler Ι

17Aug 2022 by Eleanor Hecks

How Solopreneurs Can Improve Their Customer Service Tenfold

Tips and Tools

As a one-person show, you’re responsible for running your business, bookkeeping, marketing and customer service. Knowing some tricks to improve customer service can increase client loyalty and keep them coming back to you over competitors. They may even refer you to others, helping your company grow. Customer service requires a lot of forethought about policies and brand personality. Without your customers, your business won’t succeed. If you don’t already make their happiness a top priority, now is the time to embrace some changes. How Can Small Businesses Improve Customer Service? At times, it's hard to define what a solopreneur is. Some hire contractors but still don't have any employees, for example. Entrepreneur attempted to define and count them in a recent article. They reported in 2019, the Small Business Administration…

27Jul 2022 by Eleanor Hecks

How An Entrepreneur’s Work Environment Impacts Her Productivity

Tips and Tools

Busy entrepreneurs often pack their days so full that there’s little time for anything else. However, ramping up your productivity can help create a better work/life balance. Your work environment can make or break you in the early stages of your business or when you’re still learning how you produce best. Your work environment includes any place you do business. Even your car can be an extension of your office space for example. Getting organized can make all the difference. Your work environment can enhance or detract from your productivity levels. How an Entrepreneur's Work Environment Impacts Her Productivity How Does Work Environment Affect Productivity? The United States Bureau of Labor Statistics reported a drop of 0.6% in productivity for the first quarter of 2022. While overall productivity goes…

22Jul 2022 by Eleanor Hecks

Key Priorities Every Solopreneur Should Have On Their Radar

Tips and Tools

The role of solopreneur is an unusual one. You’re responsible for every aspect of your business from brand image to inventory to sales. You may not even want to grow your business beyond a certain level as it will mean taking on employees and leaving the solopreneur world. Figuring out your goals can ensure you don’t get too distracted with all the little details. When you’re a sole proprietor, you have to let some of the finer things go and pay attention to the big picture. Although each business model is a bit different, there are a few goals almost all solopreneurs should strive to achieve. What Is the Main Goal of Every Entrepreneur? Entrepreneurs want to turn a profit or there is little point in operating a company. The…

16Jun 2022 by Eleanor Hecks

Why Every Solopreneur Needs To Invest In These Four Items

Tips and Tools

Running a business solo isn’t an easy adventure, but it can be exciting. The opportunity to build something from nothing and find success is quite a rush. Just as you use a GPS or map when going on a road trip, the journey to building a profitable company becomes easier with a few helpful tools. The typical entrepreneur wears multiple hats. Juggling all the daily tasks of running a business requires extreme organizational skills. Knowing what tools to use to get there is half the battle. How Do You Succeed As A Solopreneur? According to the latest State of Independence Report, the number of solopreneurs in the United States is 51.1 million, up about 34% from the previous study. The market seems to make room for as many freelancers and…

18May 2022 by Eleanor Hecks

How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business

Marketing Strategy

If you want to grow your small business, you must retain the customers you have while gaining new ones. Customer satisfaction is key to keeping your current clients and building a reputation that attracts new ones. If you want to become a customer-centric company, you have to move into the task with a solid plan. How to Improve Customer Satisfaction and Simultaneously Grow Your Small Business What Are the Ways to Improve Customer Satisfaction? The pandemic changed the way people spend their money and shop. If you want to meet today's consumers where they are, you need to consider what they care about--with customer service being one of the key factors. The Netomi Pulse Report State of Customer Service in 2021 surveyed over 700 consumers. Researchers found over 65%…

05May 2022 by Miss Kemya

The Greatest Email Writing Script To Create An Engaging Welcome Email Sequence

Email Marketing

If you’re looking for the best way to reach your target audience, email is still the answer you’re searching for. Believe it or not, research shows that 78% of marketers attribute their success to emails. Plus, for every $1 spent on email marketing, they saw an average of $42 return! Are you a believer, yet? Now, the question is how can you write an email script that will actually lead to conversions? We have some simple tips for you to do just that and we’re even giving you a script to get you off on the right track. We’re awesome like that. The Greatest Email Writing Script To Creating An Engaging Welcome Email Sequence The Buyer’s Journey Anyone that’s been around marketing for some time will likely have heard…

14Apr 2022 by Eleanor Hecks

Does Your Marketing Campaign Captivate Its Target Audience?

Marketing Strategy

Nowadays, marketers forget the dry corporate messaging and speak to their target audience in a new way. Yet, marketing is more than delivering the right message to a target audience in today's world. Relationships are the key to a company’s success — brands need to find out how to engage and entertain. The only question is, how do you captivate an audience? Of course, the marketing tactics may vary across channels. However, most marketers accomplish this by imagining the people they are selling to and using the right strategies. These days, it’s all about emotional connections and brand loyalty. If you want to establish relationships, your words must be worth listening to for customers to take action. Does Your Marketing Campaign Captivate Its Target Audience? Captivating an Audience With Marketing…

09Mar 2022 by Eleanor Hecks

The Top 6 Web Design Tricks That Drive Conversions

Website Design & SEO

Driving traffic to your website isn’t enough. You must convert site visitors into buyers, increasing revenue and improving your return on investment (ROI). Companies spend thousands of dollars on content marketing, social media coverage, and web design. You want those efforts to pay off in new customers by designing for conversion rates. According to Internet Live Stats, there are approximately 1.9 billion websites at the moment, although the number of live sites varies widely. People get online to a myriad of content, advertisements and social media distractions. If you don’t use a few web design tricks and apply design for conversion purposes, you risk losing them. So how can you best design for conversion? These top web design tricks will move your users through the sales funnel and turn browsers…

Tag: guest blogger