Seven Branding Tricks To Make Your Business Stand Out

Seven Branding Tricks To Make Your Business Stand Out

Branding
To succeed online or in business generally for that matter, you need a brand. It's not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be when your brand grows up. Getting your branding right helps to introduce your company to potential new customers, telling them clearly who you are, and the services you offer. When considering the elements of your brand, it is also important to think about Awareness - how you are going to raise awareness of your company Interest - how you are going to introduce an increasing number of potential customers to your products and services, Conversions - how you are going to turn potential customers into paying customers, and Evangelists - how…
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Are You A Rude Blogger By Accident or On Purpose?

Are You A Rude Blogger By Accident or On Purpose?

Blogging
Hey bloggers and content creators, how well are you monitoring your brand? Are people talking about you, linking to your content on social media, without tagging you or using your hashtag? Probably! Now comes the bigger question: do you know who's talking? Are you listening? Are you being a rude blogger by accident or on purpose? If you didn't realize that people could be talking about you and your brand without tagging you, then you're accidentally being rude by not acknowledging these shares. However if you know better, and you're not doing anything about it, you're being rude on purpose. Don't be a rude blogger on purpose, that's not cool. It's time for you to monitor your brand mentions. Of course, you can PAY for tools that monitor your mentions,…
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Why You Should Be Using Your Own Name and Face in Your Branding

Why You Should Be Using Your Own Name and Face in Your Branding

Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One of the biggest decisions you will have to make though is whether you intend to include yourself as a key part of your branding. Is your brand a personal brand? Are you going to be the brand? The Benefits of Using Your Own Name and Face in Your Branding The first question to ask is what this might look like – what does a 'personal brand' really look like as a blog? Examples of Personal Brands A good example would be to look at Tim Ferriss' fourhourworkweek.com/blog site. This is a hugely successful blog in the fitness/self-development/productivity niche that was…
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You Are Your Brand, Own It!

You Are Your Brand, Own It!

Branding
I had the pleasure of attending a fantastic social media seminar, dubbed an Online Marketing & Social Media Crash Course, featuring none other than Entrepreneur Magazine expert Starr Hall.  Now since I already know Starr I was prepared to be blown away by all her proven tips to navigate the online marketing environment. For those of you that don't her, let me tell you she is indeed a marketing machine! My friend and event attendee Author Brian L Thompson asked me a question after the event that really had me stumped. He asked me "What was THE most important thing I learned? And what am I going to do with it?" The nerve of him asking me such a loaded question right?! After giving some it some thought, I answered: I think the most…
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Business Can Bloom with the Season

Business Can Bloom with the Season

Random Chats
As the weather changes and we gear up for the hot summer ahead, I am reminded that nature is a great compass. How many of you adjust your business activities with the seasons? All the beauty of nature is in full bloom, is your business blooming as well? Naturally we spend more time outdoors socializing in the summer. Thus we may stumble upon any number of impromptu business opportunities while going about our daily routines. The question is, are you prepared to do business at any time? Does your elevator pitch need tweaking? How do you get people to notice you and your brand? Do you host summer events, sponsor any sports-related activities, or perhaps take advantage of all the conferences and socials happening during this time of year? Like many folks from the Northeast, I can't…
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