Marketing Sparkler Ι

04Mar 2016 by Miss Kemya

10 SEO Friendly Pinterest Tips for Bloggers

In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media. 10…

17Nov 2015 by Miss Kemya

5 Quick SEO Tips To Drive Website Traffic Fast

Blogging, Website Design & SEO

One of the most significant keys to online success is getting website traffic. The more visitors you have, the better your chances for sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy SEO tips to get website traffic fast! 5 Quick SEO Tips To Drive Website Traffic Fast Tip #1 Make sure you’re actually tagging your keywords. Do you spend a lot of time optimizing your content and then neglect to tag them on your web page? So what's a tag? Tags are where search engines look, and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.…

23Apr 2015 by Miss Kemya

The Anatomy of an Optimized Web Page [Infographic]

Website Design & SEO

To optimize or not? Is it really a question? Not so much. In the digital era, it's more of a to-do than a question. The real question for most entrepreneurs isn't whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?! Let's start at the beginning. What is optimization? And why should you care? According to Webopedia.com, Also called search engine optimization (SEO), website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines. Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to…

05Apr 2015 by Miss Kemya

The Difference Between Long Tail Keywords and Short Tail Keywords

Blogging, Website Design & SEO

What do tails have to do with blogging? As it turns out, quite a bit! Long tail keywords, an important buzzword in marketing that many non-marketing people don’t understand. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine. It was initially used to describe the niche business strategy that is used by companies like Amazon. So, what's the difference between short tail keywords and long tail keywords? Short tail keywords are anywhere from one to three words, and they target a mass audience. Long tail keywords are anywhere from three to five words or more, that target a specific search criteria. A person that performs a long tail keyword search is looking for a very specific item. If you use a long tail keyword…

31Mar 2015 by Miss Kemya

How to Perform A Website Content Audit [Infographic]

Website Design & SEO

How much time do you invest in creating your website content? Whether it’s your about page, your sales pages, or your blog, I think we can agree that content creation is a time-consuming endeavor. So you create all this fantastic content, publish it on your website, share it on social media, then what? Have you ever conducted a website content audit? How often do you review your published pages? How do you measure the effectiveness of your content? Do you have a plan in place, to make sure you’re hitting your goals? An audit is necessary. It sounds boring because it is. But it’s oh so critical! After all, what’s the point of publishing a bunch of blog posts, videos, images, and such, if you don’t take the time to figure out if…

11Feb 2015 by Miss Kemya

9 Ways to Get More Click Throughs: How to Convert Readers Into Buyers

Website Design & SEO

The days of just "buy now" buttons are waaaaay past over. Now you have an entire audience that is more savvy, more educated, and has their BS meters up to full power. So how do we increase your click through rate? In order to get people from reading to buying, you're going to have to understand what makes them click, that is, click through your site and ultimately buy your products and services. This means you're going to need to study your audience more and deeper than ever before. 9 Ways to Get More Clicks on Your Website and Increase Conversions 1. Hook Them with Headlines Before anyone clicks to buy, they're going to have to click through to read your sales copy. The headline is arguably the most important…

24Jan 2015 by Miss Kemya

Ten Do’s and Don’ts of Website Copywriting

Website Design & SEO

There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you're a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. Ten Do's and Don'ts of Website Copywriting If you put this list near your desk before you write any copy, you'll improve your copy exponentially. First, the Do's of Copywriting 1. Know Your Audience Are you sick to death of hearing this yet? I know I am! But alas, it's just the facts and it bears repeating. You must know your audience so well that you can create audience personas and write your copy directly to them.…

13Dec 2014 by Miss Kemya

Three Key Website Elements That Impact Every Brand

Website Design & SEO

If you're running a business in today's economy, whether it be big or small, you need a website. Gone are the days where you could just get by on word of mouth or hopes that someone might find you in the telephone book. In today’s digital age, search engines on the internet are the modern equivalent of the telephone book and that’s where you want people to find you. Your website is your brand's window to the world. Here are 3 key website elements that impact every brand, no matter the size or industry. Three Key Website Elements That Impact Every Brand Presentation Is Key A website can display a healthy amount of information about your brand in just a few minutes. It’s true that you only get one chance…

Category: Website Design & SEO