To optimize or not? Is it really a question? Not so much. In the digital era, it’s more of a to-do than a question. The real question for most entrepreneurs isn’t whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?!
Let’s start at the beginning.
What is optimization? And why should you care?
According to Webopedia.com,
Also called search engine optimization (SEO), website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines.
Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.
So why does website optimization matter?
Basically, you want to optimize your website and blog in order to be found by search engines for your desired keywords. The more people who search for your keyword (aka your topic) that find YOU, the more potential visitors your get to your website. More visitors to your website means more eyeballs on your content, products and services, and hopefully, more conversions to sales.
How do we optimize a website for SEO?
Fortunately, some helpful folks created this handy, explanatory infographic that details the
- meta description tag
- title tags
- header tags
- article copy
- visual elements
- embed codes
- social share widgets
- and more!
They really covered it all!
This infographic has been a great help to me, and I hope you have found it just as useful!