Marketing Sparkler Ι

10Nov 2014 by Miss Kemya

Best Ways to Connect With These Popular Types of Social Media Fans

When you're posting on social media, do you have a specific viewer in mind? Are you looking for a response from your raving social media fans? Or are you trying to lure the quiet lurker out of her shell? People respond in different ways to social media content. When you're creating content to share, how often do you consider the energy and attitudes of your fans? Social Media Fans: Who Are They? This handy infographic sheds light on the seven most popular types of social media fans, and how they affect your brand: Quiet follower - I'm lookin, I'm lurkin, and I just might read your updates Casual liker - I like some of your stuff Deal seeker - what can you do for me? Unhappy customer - I'm disappointed and I'm telling on you!…

12Jan 2014 by Miss Kemya

A Busy Entrepreneur’s Guide To Social Media Management

Strategy, Tips and Tools

Can we all agree that using social media can make time move faster than it’s supposed to? Have you ever lost track of time using social media, and wondered to yourself "What was I just doing? Did I actually get anything accomplished?" Social media management... sometimes it sounds like an oxymoron doesn't it? Or perhaps you're swamped running your business and there’s simply no time to use social media? Or worse, you feel like you have to be on social media all day to see any results? We're going to get rid of ALL of this drama. ALL OF IT! Note: If you want to keep complaining, stop reading here. I"m about to throw your excuses out the window! If you're looking for a solution to social media overwhelm... let us continue. You…

25Feb 2013 by Miss Kemya

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy

What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success! via: Manage…

06Feb 2013 by Miss Kemya

Social Media is the New Word of Mouth Marketing

Strategy

I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries! Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…

28Dec 2012 by Miss Kemya

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy

What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy! Most Popular Posts of 2012 A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me I'm looking forward to providing more valuable content in 2013. If…

06Feb 2012 by Miss Kemya

How to Use Social Media Before During and After A Conference

Strategy

We’re all using social media when we have an event to promote, go out and network, etc. But just like you should develop a strategy to promote your event using social media, you should also have a strategy when you attend a conference or popular event, and social media should be a part of that strategy. Conference season will be in full bloom before we know it. When you learn how to use social media before, during and after a conference, you maximize your connections and get the most benefit from attending! (more…)

03Nov 2011 by Miss Kemya

Social Media Tips To Promote Your Live Event

Social Media, Strategy

You’re having an event and you want to use social media exclusively to promote the heck out of it? You have plenty of local friends and fans you engage with daily, so surely they will come to support you in person at your event right? Not so fast... Here’s what I urge you to remember when you’re promoting a live event in the social media space: getting people to leave the house is harder than you think. What will compel your online friends to leave their house, spend their time and money and come support you? Remember, it's easy to like or tweet with someone you’ve never met. Why? Social media has its own set of social etiquette rules at work. Think about it this way: you can befriend people on social media with ease and…

28Sep 2011 by Miss Kemya

Success on Social Media In 60 Minutes A Day

Social Media, Strategy

Think 60 minutes a day on social media is impossible? Hear me out. There was a time when I thought all the tips on successfully engaging on social media in 1-2 hours a day were impossible. That's because I was reading all those articles when I first started using Twitter, LinkedIn, and Facebook, so of course my learning curve killed the whole 60 minutes notion. I would use social media for hours at a time trying to figure it all out. Sound familiar? Let’s go beyond the initial process of learning how to use each platform. Once your profiles are complete, and you become experienced with engaging, posting, and sharing content, you can do social media in 60 minutes a day! Success on Social Media in 60 Minutes a Day If…

Category: Strategy