Budgeting 101: How Much to Set Aside for Marketing in 2022
With Q1 here, it’s officially budgeting season. Throughout the final months of 2021 and heading into 2022, business owners should be setting and establishing departmental budgets and goals to guide their business in the New Year. The past few years have been difficult to set relative budgets due to the uncertainty brought upon by the pandemic, amongst other issues. 2022 will be no different. However, with some careful planning and foresight now, your marketing campaigns and budget will be effectively set for the new year. How Much to Set Aside for Marketing in 2022 Study Industry Trends As mentioned, marketing budgets have fluctuated greatly over the past few years. The unexpected arrival of the pandemic disrupted almost every business sector during this time. At the onset of the pandemic,…