More Than Tshirts: What To Consider When Choosing Branded Merchandise To Buy

There are many reasons as to why you may use branded business merchandise. Of course, on one hand, branded merch can  serve as an excellent and interesting marketing tool. A great conversation starter. On another, it can suggest there is a community around the company culture of your firm.

When you have tangible goods that reflect the quality of your brand as well as its design and marketing aesthetic, you can more easily use your fans to amplify your message.

Moreover, merchandise can sometimes help you earn. For instance, having a store filled with branded merch on your website can be a great place to generate additional revenue. This is especially if someone wishes to wear your ‘colors’ as it were, which is more than possible for a consumer to wish for.

Think of how some brands become fashion statements in themselves, such as the iconic red cap offered by Ferrari. While your firm may not be quite as glamorous as this, you can still help those customers who wish to express their appreciation for your brand by wearing your merchandise.

But how do you decide on the right kind of branded merchandise to offer? What kind of merch will help you to amplify your brand and support your goals, from a visibility and awareness perspective? What principles should you keep in mind? In this post, we’ll discuss all of that and more.

More Than Tshirts: What To Consider When Choosing Branded Merchandise To Buy

What To Consider When Choosing Branded Merchandise To Buy

Aesthetic Theme

Aesthetic theming is worth getting right, of course. Based on the colors of your brand, and the style of your logo, you can determine what kind of branded merchandise you would like to print on, be that black t-shirts, white sweaters, or caps that are constructed from a particular material.

For instance, with Cap America, every kind of cap is provided for. This allows you to choose from a wide selection before making a bulk order, and helps to ensure the aesthetic imprints of your design will match the outcome at large.

Use & Function

It’s also essential to think of how your merchandise will be used. Of course, in some situations, that’s more than easy to guess. For instance, with a cap, it will help keep the sunlight out of the eyes of those who wear it.

But what if you’re a computer service? Most people using your products are liable to be inside. Conversely, if you’re a company selling fishing goods, a cap might be an accessory that is tremendously functional. That fishing cap could be worn for years until the product fades. Use and function matter – so don’t be afraid to focus on the practical nature of your branded merch..

Solo Standing

It’s also important to make sure that outside of your brand, your accessory is strong enough to warrant repeated use no matter what. In other words, it must stand on its own and reflect the qualities of your brand. This can be quite simple, depending on your needs.

For instance, if your offering a canvas bag for outdoor use, making sure your canvas bag has been properly designed and can fit most specifications of camping equipment can ensure that yours is the bag reached for in households across the country. This might mean investing in quality over quantity. But, as a result, the values of your brand will be expressed as they deserve to be.

Bottom Line

As you may have guessed, there should be more thought put into branded merchandise than meets the eye. Many small businesses opt for a tshirt, because that’s what they see. However, there are far to many varieties of branded merch to stop here. Decide on the reason for offering branded merch in the first place. Next, figure out how your customers and fans will use your merch. Then, choose the branded merchandise that will help you to achieve your goals.

With this in mind, I hope you can continue to offer useful, thoughtfully designed branded business merchandise.

Miss Kemya


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About Miss Kemya

Miss Kemya Scott Digital Marketing Strategist and Social Media Manager for Small Business at Marketing Sparkler Kemya L. Scott, Digital Marketing and Social Media Strategist, teaches her clients how to build a digital presence, increase revenue and create a more successful business. Known simply as “Miss Kemya”, she uses a results-focused, “how to” approach in implementing simple, customized strategies so clients enjoy tangible results quickly and easily.


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