Marketing Sparkler Ι

01Oct 2014 by Miss Kemya

How to Amplify Any Online Content [Infographic]

You’ve crafted the perfect marketing content. It’s creative, clever, and you’re sure that your audience will love it. But, for some reason it hasn’t gotten the likes or shares that you expected and no ones seems to be paying attention. Is the content not as good as you thought, or worse, are people just not that into your message? Maybe it’s not you, it’s them. With about FOUR BILLION shares on Facebook and forty five million photos uploaded to Instagram and Flickr every day, the internet is a sea of information and it’s easy to get lost. To get your voice heard over the noise, you need to yell and scream. You need to plug in the amplifier and crank up the volume. The infographic below discusses how to amplify…

16Jul 2014 by Miss Kemya

Reach Your Target Market and Climb the Marketing Ladder

Marketing Strategy

To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive. But every business needs to grow. That doesn't automatically mean you have to reach out to a larger market - it could mean working toward increasing your share of your existing target market. This will keep your business healthy enough to survive obstacles such as tough economic times. In order to keep moving forward, we need to market our businesses constantly. We need to dedicate a certain percentage of our resources to building our brand and reaching our target market. Here are some simple things you can do to…

23May 2014 by Miss Kemya

5 Lessons Every Entrepreneur Can Learn From Shark Tank

Marketing Strategy

The television show Shark Tank has become something of a phenomenon, especially with the entrepreneurial set. So as I was trying to think of a pop culture situation and lessons we can learn for today's post, I knew this would be a good one related to small business owners. What is Shark Tank? Shark Tank is a business-themed show in which business tycoons, the ‘Sharks,’ hear pitches from entrepreneurs, with the goal of investing in the best businesses and products. The Sharks are tough, self-made, multi-millionaire and billionaire tycoons that give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. It amazes me how many people make it through the multiple pre-qualification rounds to actually make it to the…

28Mar 2014 by Miss Kemya

Why Your Digital Strategy Must Include Mobile Marketing [Infographic]

Marketing Strategy

How many hours a day do you typically spend being swayed by mobile marketing? You know, using your mobile device, as in your smartphone, your tablet, your iPad? Are you the 1 out of every 4 people conducting searches on mobile devices? Do you fall within the 60% of smartphone and tablet users who access social networks from these devices? As a business owner, is your business positioned to reach the people who keep their smartphones attached to their hands? Do you have a mobile marketing strategy in place to reach these people? What is Mobile Marketing? Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. There are several types of mobile marketing, including App based Search ads or image ads SMS QR codes Local ads Why…

20Mar 2014 by Miss Kemya

What Is Content and Why Do We Need To Market It?

Marketing Strategy

When you hear marketers talk about "content" and "content marketing," what does it mean to you? If you’re like most people, you may think content refers your blog and website, maybe your email marketing. You may think that content marketing means sharing your blog or website, or perhaps it includes some SEO tactics. For many people, marketing professionals included, this is pretty much it. Except your blog and your email marketing is only the tip of the iceberg. We hear so much about content marketing. You may be just as bored as I am with all the content marketing clichés that have been beat to death on so many marketing blogs over the past couple years. "Content is king." "Content marketing is dead." "Content rules the world. " ... blah blah blah.…

19Feb 2014 by Miss Kemya

Make Sure Your 2014 Digital Marketing Strategy Includes This

Marketing Strategy

What’s your digital marketing strategy for 2014? How do you decide what to focus on as you develop your digital marketing strategy? Do you follow the trends or do you simply wing it, based on what you think you see going on within your industry? Knowing the trends can help you develop an online marketing strategy that gets results! It can save your company both time and money if you can follow the trends and develop a plan consistent with the marketplace. A couple of points to note: Social media and SEO should get further intertwined over the course of 2014, with images likely to be paramount for success. Mobile design is critical. Forbes estimates that by 2017, 87 percent of connected device sales – a category which includes desktop-based…

20Nov 2013 by Miss Kemya

It’s Time to Let Go of the Rotary Phone School of Marketing

Marketing Strategy

Do you reach your audience using a rotary phone or a smart phone? I'm going to take a wild guess and choose smart phone! The way we can market our businesses have changed, much like the phones we use. We reach and interact with our customers in a whole new way, and that's both exciting and a nuisance at the same time! Customers are using their smart phones and social media channels to search and learn more about our businesses, and I’m betting they aren't looking in their local phone book. So how does this impact your marketing? Social media is part of daily life, and it's especially an integral part of the way we market our businesses today, like it or not. People are online searching for their product…

10Aug 2013 by Miss Kemya

Five Steps You Can Take Today To Market Your Business

Marketing Strategy

How many times do you sit and look at your phone, or stare at a blank screen and say to yourself, “I need to get some more clients” or “I need to expand my network”? Or perhaps you could benefit from a kick-in-the-pants to jumpstart your marketing efforts? Yet you get stuck at the HOW – how you’re going to do these things, right now. I know there are plenty of entrepreneurs out there who get so BUSY being BUSY that they don’t stop to consider what they should be doing daily to grow their business. Are you one of them? If you’re stuck on what you can do today to market your business, don’t save this post for a rainy day. Use these tips today to light a fire…

Category: Marketing Strategy