23May 2014 by Miss Kemya
5 Lessons Every Entrepreneur Can Learn From Shark Tank

5 Lessons Every Entrepreneur Can Learn From Shark Tank

Marketing Strategy
The television show Shark Tank has become something of a phenomenon, especially with the entrepreneurial set. So as I was trying to think of a pop culture situation and lessons we can learn for today's  post, I knew this would be a good one related to small business owners. What is Shark Tank? Shark Tank is a business-themed show in which business tycoons, the ‘Sharks,’ hear pitches from entrepreneurs, with the goal of investing in the best businesses and products. The Sharks are tough, self-made, multi-millionaire and billionaire tycoons that give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. It amazes me how many people make it through the multiple pre-qualification rounds to actually make it to the…
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28Mar 2014 by Miss Kemya

Why Your Digital Strategy Must Include Mobile Marketing [Infographic]

Marketing Strategy
How many hours a day do you typically spend being swayed by mobile marketing? You know, using your mobile device, as in your smartphone, your tablet, your iPad? Are you the 1 out of every 4 people conducting searches on mobile devices? Do you fall within the 60% of smartphone and tablet users who access social networks from these devices? As a business owner, is your business positioned to reach the people who keep their smartphones attached to their hands? Do you have a mobile marketing strategy in place to reach these people? What is Mobile Marketing? Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. There are several types of mobile marketing, including App based Search ads or image ads SMS QR codes Local ads Why…
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20Mar 2014 by Miss Kemya
What Is Content and Why Do We Need To Market It?

What Is Content and Why Do We Need To Market It?

Marketing Strategy
When you hear marketers talk about "content" and "content marketing," what does it mean to you? If you’re like most people, you may think content refers your blog and website, maybe your email marketing. You may think that content marketing means sharing your blog or website, or perhaps it includes some SEO tactics. For many people, marketing professionals included, this is pretty much it. Except your blog and your email marketing is only the tip of the iceberg. We hear so much about content marketing. You may be just as bored as I am with all the content marketing clichés that have been beat to death on so many marketing blogs over the past couple years. "Content is king." "Content marketing is dead." "Content rules the world. " ... blah blah blah.…
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19Feb 2014 by Miss Kemya

Make Sure Your 2014 Digital Marketing Strategy Includes This

Marketing Strategy
What’s your digital marketing strategy for 2014? How do you decide what to focus on as you develop your digital marketing strategy? Do you follow the trends or do you simply wing it, based on what you think you see going on within your industry? Knowing the trends can help you develop an online marketing strategy that gets results! It can save your company both time and money if you can follow the trends and develop a plan consistent with the marketplace. A couple of points to note: Social media and SEO should get further intertwined over the course of 2014, with images likely to be paramount for success. Mobile design is critical. Forbes estimates that by 2017, 87 percent of connected device sales – a category which includes desktop-based…
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20Nov 2013 by Miss Kemya

It’s Time to Let Go of the Rotary Phone School of Marketing

Marketing Strategy
Do you reach your audience using a rotary phone or a smart phone? I'm going to take a wild guess and choose smart phone! The way we can market our businesses have changed, much like the phones we use. We reach and interact with our customers in a whole new way, and that's both exciting and a nuisance at the same time! Customers are using their smart phones and social media channels to search and learn more about our businesses, and I’m betting they aren't looking in their local phone book.   So how does this impact your marketing? Social media is part of daily life, and it's especially an integral part of the way we market our businesses today, like it or not. People are online searching for their product…
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10Aug 2013 by Miss Kemya
Five Steps You Can Take Today To Market Your Business

Five Steps You Can Take Today To Market Your Business

Marketing Strategy
How many times do you sit and look at your phone, or stare at a blank screen and say to yourself, “I need to get some more clients” or “I need to expand my network”? Or perhaps you could benefit from a kick-in-the-pants to jumpstart your marketing efforts? Yet you get stuck at the HOW – how you’re going to do these things, right now. I know there are plenty of entrepreneurs out there who get so BUSY being BUSY that they don’t stop to consider what they should be doing daily to grow their business. Are you one of them? If you’re stuck on what you can do today to market your business, don’t save this post for a rainy day. Use these tips today to light a fire…
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21Feb 2013 by Miss Kemya
C is for Content Marketing Strategy

C is for Content Marketing Strategy

Marketing Strategy
According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” So why is content marketing important for your business? I mean, you can do without a whole content marketing system, right? Here's the thing. No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. However, great content means nothing if your target audience can't find it. So you have to figure out how to share it all, as part of a multi-channel marketing plan. C is for…
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01Feb 2013 by Miss Kemya
The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
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