07Dec 2016 by Miss Kemya
8 Ways to Increase Profits with Related Products and Services

8 Ways to Increase Profits with Related Products and Services

Marketing Strategy
One of the most important ways to sustain profits in your business is to create new products and services that your targeted audience will be eager to buy. If you have a product (or service) that your audience likes, you likely want to DO something to capitalize on this interest. Of course, raising the price of said product or service is one way to raise profitability. However, raising the price will not extend your offer or grow your business. How can you figure out which products/services your audience wants to buy? It may be time to create ancillary products and services related to your original, core offer. Or, it may be time to create a next-level offer for your audience. Figuring out which products and services your audience wants can…
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10Nov 2016 by Miss Kemya
5 Ways to Get People to Buy Now

5 Ways to Get People to Buy Now

Marketing Strategy
Limited Time Offer! 75% OFF! Only 5 left! Message me to claim your spot! How many times have you seen these "hurry up and buy now" offers? How many times have you used them in your marketing efforts to get people to buy RIGHT NOW? As business owners (and/or marketers) it's our goal to sell. In order to run a business, we have to sell something. Sometimes, sales come easy and frequent. At other times, more often than not, we have to work for it! What?! Work for a sale? Yup, no matter how easy these internet marketers make this business of selling sound, those of us who run a business have to work for a sale. This can mean writing blog posts to reach our audience, conducting discovery sessions…
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03Nov 2016 by Miss Kemya
Go Mobile or Go Broke: 5 Reasons Why Your Website Must Be Mobile

Go Mobile or Go Broke: 5 Reasons Why Your Website Must Be Mobile

Marketing Strategy
Sales for smartphones and tablets have outpaced personal computers by leaps and bounds for years now. As mobile technology becomes more efficient and affordable, the trend will continue to grow. If you still have an old-fashioned website, a Flash website, or a website that is otherwise not mobile friendly, it's time to change that now. Like, right now. 5 Reasons Why Your Website Needs to Be Mobile Now Mobile responsive defined: When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on. If you don’t know what your website looks like on a smartphone, chances are you’re not mobile-friendly. Here are a few tips to get started with a mobile responsive site. Use A Self-hosted Platform That Plays Nice…
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28Sep 2016 by Miss Kemya
Why You Need to Add Visual Marketing to Your Content Strategy

Why You Need to Add Visual Marketing to Your Content Strategy

Marketing Strategy, Video Marketing
Most people think of content marketing as producing text-based content, writing words and sentences to sell a product or convey an idea. While that is true, that's not all content is. Content also consists of images, infographics, videos, and other visual elements of your business. This includes your website's or blog's look and feel. All these visual elements are just as important when it comes to marketing your business. [bctt tweet="Content is more than words in a blog. It includes all of the visual elements of your brand." username="misskemya"] You've probably noticed that so many things are more visual online today than they used to be. People create photographic memes to pass around an idea or thought, and due to the advent of gorgeous sites like Pinterest, marketing is more visual…
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18Aug 2016 by Miss Kemya
How to Decide What Products to Create

How to Decide What Products to Create

Marketing Strategy
In order to have a business, you need to have something to sell. I think we can agree on this right? When many entrepreneurs start out, they often sell their knowledge. People often need advice and expertise to help them solve a problem. After having a conversation with someone who needs help, a not-yet entrepreneur who sounds like an expert is often asked "how much would you charge to help me " or something along those lines. Has this ever happened to you? Have you had a conversation with someone, they ask what you would charge, and you have to do some quick thinking on the fly? If you can think on your feet, you come up with a fee and a service package on the spot. Yeah, I've done this! How Many…
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21Apr 2016 by Miss Kemya

A Definition of Multichannel Marketing for Non-Marketers

Marketing Strategy
You have probably heard the term multi-channel marketing before. Do you know it means? Do you know why it's important to understand? Multi-channel marketing is jargon that most non-marketers don't understand. Simply put, multichannel marketing is getting the message out about your products and services through many methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products as well as where your audience is located. The different ways you can market and sell products today include: Retail Website Social media Mobile commerce Call centers Catalogs (online and offline) What are the benefits of multichannel marketing? The benefits of multichannel marketing are many,…
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19Jun 2015 by Miss Kemya
The 3 Phases of Growing Your Email List

The 3 Phases of Growing Your Email List

Marketing Strategy
How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE 1: Getting Started When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis). Here are some places to start: Stacks of business cards you’ve collected Contacts in Gmail (or whatever e-mail provider you have) People in your cell phone Facebook friends LinkedIn connections Send them an e-mail message to reconnect, inviting them to opt in to your…
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04Jun 2015 by Miss Kemya
27 Proven Marketing Strategies for a Small Marketing Budget

27 Proven Marketing Strategies for a Small Marketing Budget

Marketing Strategy
Search the term marketing strategies on Google and you're likely to get over 69 million results. (That is not a typo.) Have you searched the term? If you're on the hunt for marketing strategies for your business, you can easily be overwhelmed with the abundance of suggestions, all of which can run the gamut anywhere from free to the price of a small country. How many times have you thought to yourself, I wish I could afford  to <insert fancy marketing tactic here>? How many times have you seen a company do some quirky marketing and thought to yourself, one day I hope I can afford to do that? Are you using social media for marketing, but you're just throwing out random posts, crossing your fingers hoping someone sees you and makes you famous? It's ok, as most, if…
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