Category: Marketing Strategy

When it comes to digital marketing, just about every company uses at least one form in their campaigns. Its simplicity and availability in the market make it super attractive to entrepreneurs. With increased social media platforms and marketing, every company strives to have at least an account on these platforms to build and engage their customers. With the help of technology, many businesses can execute and manage simple digital campaigns in house. In addition to social media platforms, developers have also come up with various apps and software that are relatively straightforward and available in the market. You need not have an extensive background in programming as the heavy work in designing already exists. Many of these tools are quite easy to install and deploy. 3 Hidden Costs of Digital…

There is no denying that we are in the midst of defining what "normal" means in all facets of our lives. This includes running a business. It appears that we may never experience "normal" as we once knew it. We are developing new routines and new ways of thinking in a post Covid world. This applies to our marketing strategies as well. One school of thought to come out of the pandemic is that we do not have to base our marketing on our current situation and wait for something big to happen. This is exactly the time to deal with what is left of the current year, and build a marketing strategy for moving forward. As with any marketing strategy, it is important to understand that if you want…

There are so many articles out there helping people start a business. It’s true, starting up is pretty tough. But what then? How do you capitalize on your early success and make a bigger success out of it? How can you grow even further? It can be even harder than starting out in the first instance. There are many different methods used to grow a business. Some are specific to certain industries, while others depend on how they’re being run. It might be that you’ve already tried a couple of things and are struggling, or that you’ve just got past the start up phase and are looking for additional ways to grow your business. Here are some tips to give you something to think about and help you grow. Beyond…

Have you recently discovered that your business marketing campaign isn’t delivering the results that you had hoped for? If that’s the case, then you need to think about making some changes. To do this, it’s important to understand what’s actually going wrong. There are a few issues that will be worth exploring here. 4 Common Reasons Your Digital Marketing Campaign Could Be Failing   The Wrong Marketing Team It’s unlikely that you will be handling marketing yourself. Digital marketing in the modern age is complex, to say the least. Even search engine optimization - which might sound simple on paper - is an umbrella term that covers a plethora of possibilities. That’s why you need to make sure that you get the right marketing team working on your campaign. It’s…