Miss Kemya │Marketing Strategy │Social Media Management

01Feb 2013 by Miss Kemya

The Super Bowl Is My Billion Dollar Event Marketing Tutor

We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…

23Jan 2013 by Miss Kemya

No More Excuses: Do It, Delegate It, or Ditch It

Tips and Tools

As a solopreneur/micro business owner, you usually have to wear too many hats. Well no more, it's time to take some of those hats off! Say it with me - DELEGATE! This post is for all of you that have brilliant ideas, all of you that take on too many responsibilities, say yes far too often, micro manage every task, or worse, complete every task on your own, and every one of you (excuse me, US) that needs to make a dramatic shift in the way we go about our business! Here's my plan of attack to deal with every single goal, opportunity and task that I face. This plan has only 3 options, it's a short list that commands decisive action. I’m committed, and I’m sharing it. Feel free…

28Dec 2012 by Miss Kemya

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy

What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy! Most Popular Posts of 2012 A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me I'm looking forward to providing more valuable content in 2013. If…

21Dec 2012 by Miss Kemya

A Quick Guide to Blog Comment Etiquette

Blogging

We learned why you should comment directly on a blog, and all the benefits and goodwill that manifest as a result in the previous post 9 Reasons Why You Should Comment On Blogs. Let’s take a moment to briefly mention a few rules of blog comment etiquette as you begin commenting more often. Blog Comment Etiquette Tips Act Like You Care. Say more than just “hello”, “great post” or any other generic line. Mention the topic, answer a question posed, and let the writer know you really read the post. Avoid the Hit and Run. Don’t comment and run. Make sure you check back, or better yet, subscribe to follow-up comments via email. This way you'll be able to see when someone replies or references your comment. Manners Matter.…

18Dec 2012 by Miss Kemya

9 Reasons Why You Should Comment on Blogs

Blogging

Do you visit a friend's house, stay for dinner, enjoy a delicious meal, and leave without saying thank you? Do you read blogs, learn their valuable info, and skip town without saying thanks for the information? It sounds kind of rude when you think about it like this, doesn't it? We’re so accustomed to using social media to send quick thank you’s and opinions that we’ve lost sight of the value of leaving comments on blogs. Or is it that we never really had a firm grasp on the importance of doing so? Blog comments can be a valuable tool to use to build relationships and build your business. Comments can show your expertise, expand your audience, and possibly land you a new client. First things first, your gravatar needs to be…

07Dec 2012 by Miss Kemya

6 Simple Ways to Promote Your Blog Offline

Blogging

We all know of many ways to promote your blog online. But what about offline? Yes, you can easily promote your blog offline, it just takes a little ingenuity. It doesn't matter if your blog is for business or fun, you can still use these offline marketing tactics. Get up from behind the computer and take your blog on the road! 6 Simple Ways to Promote Your Blog Offline Who said you had to put your website’s home page on your business card? Add your blog url to your business card instead. Create a brochure that is catered directly to your blog. You can take the top read post from your blog and make it into a brochure. You could also give excerpts from 2-3 posts, with a “click the qr code to…

28Nov 2012 by Miss Kemya

Your Personal Brand Deserves Higher Google Search Results

Branding

When people are looking to find out more about a person, what’s the one place they go to search? GOOGLE. Naturally, you want to know what someone will see if they Google you, right? I hope you’re performing Google searches on yourself regularly, so you’ll know what shows up in search. And what your friends, colleagues, current and prospective clients might see if they decide to Google your name. Your Google search results are a critical part of your personal brand online. Are you satisfied with where your name appears in Google search results? At the least, the entire first page should list you in a search for your name. Do you own your entire first page if you Google your name? BrandYourself, an online reputation management platform, created this infographic to…

19Nov 2012 by Miss Kemya

How Often Do You Transition From Lurker To Client?

Random Chats

There’s nothing better than having a question and having a stranger come to the rescue with an answer. Whether the answer comes in the form of a blog post, a response to a Facebook question in a group, or an e-book, we often rely on the kindness of strangers to answer our most pressing business questions. This has become the norm for most of us using social media. But how often do you think about just how much free information, tips and resources you use, that your business can't do without? How Often Do You Transition From Lurker To Client? Does the constant offer of free information lead you to make a purchase? I often have this quandary. It revolves around the give something great away for free and clients…