Miss Kemya │Marketing Strategy │Social Media Management

05May 2016 by Miss Kemya

How to Analyze Your Competition’s Social Media Efforts

Social Media

Is your business competitive? Your products and services, prices, sales, marketing, customer appreciation and special programs… are they competitive? Do you understand what the competition is doing enough to answer these questions? First things first, do you know who your competitors are? Can you list at least 5 local competitors? Real competitors, not big name brands that you can’t very well compete with. I’m referring to local or regional competitors similar in size, scope and the audience you serve. How to Analyze Your Competition’s Social Media Efforts One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make…

21Apr 2016 by Miss Kemya

A Definition of Multichannel Marketing for Non-Marketers

Marketing Strategy

You have probably heard the term multi-channel marketing before. Do you know it means? Do you know why it's important to understand? Multi-channel marketing is jargon that most non-marketers don't understand. Simply put, multichannel marketing is getting the message out about your products and services through many methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products as well as where your audience is located. The different ways you can market and sell products today include: Retail Website Social media Mobile commerce Call centers Catalogs (online and offline) What are the benefits of multichannel marketing? The benefits of multichannel marketing are many,…

07Apr 2016 by Miss Kemya

Things to Consider When Creating Your Social Media Content

Social Media

A lot of people don't think of social media sharing as content. But it is content. You may be sharing content you wrote for your blog, or an article, or a guest post on someone else's blog, but you still have to create content just for your social media networks to make the social media really work well for you. When creating social media content there are some specific things to consider in the process. Things to Consider When Creating Your Social Media Content What Is the Purpose of the Content? When you create content for any reason, it's important to understand what you hope to accomplish with the content. Do you want to inspire your audience to take some action? Do you want to trigger an emotional response? Are…

01Apr 2016 by Miss Kemya

How to Bait and Fish in the Social Media Pond

Social Media, Strategy

Social media is a must-have aspect of every business. If you haven’t started using it yet, I'm not sure what you may be waiting for, but consider your invitation to jump on board. Even if you’ve been dabbling with social media marketing for a while, take some time to think about how you can improve your strategy, generate more leads, and ultimately make more money. A Fisherman’s Guide to Social Media To do this, it helps to think like a fisherman (or woman). I thought this was a fun analogy to use with this batch of social media tips. Here are some things to keep in mind when trying to reel in your audience. 1. Fishing in an empty pond will leave you hungry at the end of the…

23Mar 2016 by Miss Kemya

Are You Managing Your Time or Is It Managing You?

Tips and Tools

It's amazing how much some people manage to get done, while others seem to be stuck in a rut without enough time in the day to accomplish much of anything. Time management is an art form. But, here's a li'l secret. Everyone has the same amount of time in every single day. It's one way in which we are all created equal. Everyone has the same 24 hours in a day. Are You Managing Your Time or Is It Managing You? Track Your Activities for a Week To get a real picture of how you spend your time, try tracking everything you do for at least one week. Use a small recorder to record when you start and stop any task, and include the time. Did you know? There's an…

14Mar 2016 by Miss Kemya

Copy, Calls to Action, and 17 Things You Need to Test Regularly

Tips and Tools

The entire point of copywriting is to boost sales. Let's be honest here. Even if you write copy with the goal of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you're doing is working? You're writing, and hiring, and writing some more - but do you even know if all the work you're doing is paying off? The best way to know is to test, test, test. Here's a list of things you need to test regularly. Copy, Calls to Action, and 17 Things You Need to Test Regularly 1. Your Headlines How do you know a particular headline works over another? You conduct an A/B test. Make two slightly different headlines and send each headline to half your…

04Mar 2016 by Miss Kemya

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, Website Design & SEO

In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media. 10…

23Feb 2016 by Miss Kemya

Indie Author Legacy Awards (IALAwards) Celebrates Non Fiction Authors

Events

Calling all non fiction writers and book lovers! Nominate the book and author that has made the biggest impact on your life for an Indie Author Legacy Award. If you’re the author, go ahead and nominate yourself. You deserve it! What are the Indie Author Legacy Awards? The Indie Author Legacy Awards (IALA) is the only one of its kind, specifically celebrating non-fiction literacy geared towards the promotion of social awareness, education and personal transformation. The mission is to recognize the efforts of writers who use their platform and gift of writing as a tool to develop community empowerment, business ownership and generational wealth building. In 2016, the first awards ceremony is expected to gather over 100 national independent authors, bloggers, entrepreneurs and advocates. While the focus of the event is to…