In our last blog we detailed two marketing tools, content marketing and lead magnets. We also asked you to look at them through another lens. That sharing educational content creates social impact, social change, for community good. We’ll now discuss the system we use and its benefits. Leveraging Two Powerful Tools: The System The simplified version of the system is that it combines the power of content marketing, with the effectiveness of lead magnets, harnessing the power of communication to build relationship, using the 10 Point Touch theory. Whew, that’s a lot. In this system, the communication flow is key. That communication is designed to take the recipient on a journey as you build a relationship and trust. And we all know customers (donors) buy from brands (people) or causes…
In the marketing realm we’ve seen these two topics, content marketing and lead magnets, trigger a wide range of reactions such as, I can’t give away services for free. It takes too much time to develop. I don’t know what to create. Lead Magnets are only for those hard pitch sales funnels. Or the worse one yet – I don’t have anything of value to give away. We want to clarify some misconceptions, and most importantly outline strategies that could empower you to leverage your educational content. It could be worth more than just leads. Leveraging Two Powerful Tools - Content Marketing & Lead Magnets The Tools Let’s back up a few steps and define exactly what we are talking about, because unfortunately content marketing sometime is confused with…
Every company deals with customer reviews, and most try to learn from them. However, while many small businesses place an extreme amount of emphasis on them, they may be better off measuring their success against a different metric. Are Customer Reviews a Reliable Indicator of Small-Business Success? The Problem With Customer Reviews Although Amazon has been reluctant to release the exact figures, it blocked over 200 million potentially fake customer reviews in 2020. In the same year, it received more than 520 million in total. By its admission, nearly 40% of all new submissions were illegitimate. Some usually slip through the cracks, so the actual number is likely higher. As the largest e-commerce platform, Amazon has a vast amount of resources. Still, it routinely lets users submit fake feedback, skewing…
Running a small business in the US can be a real rollercoaster, full of thrills and spills. As you hustle to chase your dreams, you must be ready for whatever curveballs arise. According to research, 72% of small business owners have economic uncertainty keeping them up at night. Implementing strategies to safeguard your business against financial or any other risks is crucial and helps you feel better prepared in the face of uncertainty. Below are four practical risk mitigation strategies for your small business. 4 Risk Mitigation Strategies For Your Small Business 1. Do due diligence and avoid unnecessary risks. Risk-taking is a vital aspect of business. However, in some instances, an effective way to keep your small business out of hot water is to avoid some risks that could…
I'm speaking on the Bundle Bash summit as part of the Get Everything Content Bundle event on Wednesday, Sept. 13. When you buy the Bundle, you get to attend live sessions on content mastery. I'm talking about social media strategy during this summit! The bundle is worth over $1200, PLUS the summit, and you get in for only $47. Don't miss out, get the details here!
I'm speaking at Millionaire Marketplace on Tuesday Sept. 12 at 11amEST - 1pmEST. I snagged you a complimentary ticket to this event, where I'll be speaking about prepping your business for more holiday sales. (Yes, I know it's still hot but it's already pumpkin spice season) Come for the talk, stay to network with fellow business owners. Register here as a visitor and use code GIFTED for a complimentary ticket.
I’m participating in a digital product bundle designed for anyone who is running their own business and is looking for ways to increase leads and sales. My biz friend and bundle queen, Cat Griffin, has put together the Leads to Dollars bundle which is packed full of fabulous goodies including my Marketing & Promotions Planning Templates. It’s a little different to a lot of other bundles in that there are actually two tiers in the bundle - this means you get to choose between signing up for the free tier only, or if you are looking to invest in your business a bit more at this time you can upgrade to the premium bundle. There’s the regular bundle which is packed full of 140 courses, templates, masterclasses, memberships, ebooks & more valued at $5500+ - which you can get this week for free!…
As today's fast-paced digital landscape continues to shift quickly and change constantly, having an effective digital marketing strategy is increasingly critical to survival and long-term growth. Unfortunately, with all of the platforms, tools, and trends competing for our attention it can be easy to be overwhelmed - but don't fret. In this guide we will walk you through how to develop one tailored specifically to you and meet its target. Gone are the days of content being dumped into cyber space hoping that some may stick. Now is the time for informed and strategic moves to take over this space, not to just aimlessly throw content around like before, hoping something might stick! 3 Tips for Crafting a Marketing Strategy That Gets Real Results 1. Understanding Your Landscape: Exploring Brand…
