Artificial intelligence (AI) has broad use cases affecting industries ranging from marketing to health care. It’s also becoming clear that the technology can improve workflows for entrepreneurs. AI tools allow them to simplify or remove manual processes that previously took a long time to do or were challenging to complete correctly. Here are some thought-provoking ways to use AI to become a more successful entrepreneur.
How Can Entrepreneurs Leverage AI to Gain a Competitive Edge?
Use AI for Customer Onboarding
You may have a product-based business and want to help new users become acquainted with what you sell. Onboarding is the conventional way to do that and AI can make the process more personalized to each customer.
For example, algorithms could show you which setup steps customers typically find most confusing. You could then use those insights to improve how-to articles, videos or other content associated with that topic. AI could work in the background to customize the content a customer sees, depending on their skills or current knowledge.
Learning to use a new tool can feel overwhelming. AI can ease that feeling, and help customers feel more empowered and believe your company has products to meet their needs. It can also reduce frustration because people will receive increasingly relevant, helpful content as they learn about your products and the available features.
Improving user experiences during onboarding can enhance competitiveness by raising customer satisfaction, making people more likely to recommend your business.
How can entrepreneurs use AI? AI could work in the background of your business, to customize the content a customer sees, depending on their skills or current knowledge. Click To TweetLet AI Write Customer-Facing Content
Content creation has become essential for all entrepreneurs. AI tools help people create content much faster than they could before. However, people must be careful to rely on it only partially. The best approach is to think of the content creation activities that typically take the most time. Then, investigate whether AI could speed up the process or allow you to have a smaller team overseeing the content.
Some AI-powered chatbots can freshen up content by suggesting new ways to word paragraphs on specific parts of your website. It can also save time with bulk content creation duties. Suppose you want to create location-specific webpages to appeal to potential customers in different parts of the country or world. In that case, AI might assist you in making content that universally applies across pages. You can then use human expertise to add facts or figures about each location.
How can use AI to freshen up content by suggesting new ways to word paragraphs on specific parts of your website? Click To TweetContent is often instrumental in encouraging customers to take action. However, whether you’re using it within the scope of your business or another purpose, keep in mind that AI tools may fabricate facts in responses that seem wholly accurate.
A related issue is most algorithms have a training data cutoff date. They likely can’t provide you with fact-based content about something that happened within the past year.
Think about using AI to improve content that’s not primarily text based. One example is using an artificial intelligence-powered text generator to write YouTube descriptions that will rank well in search engines. In that case, the videos are the primary content people will watch, but the supplementary words are also necessary for making high-performing content.
How can entrepreneurs use AI? Use an artificial intelligence-powered text generator to write YouTube descriptions that will rank well in search engines Click To TweetTry AI to Do Hands-Free Tasks
If you ask people to name a group that frequently multitasks, many would likely mention entrepreneurs. AI can make duties easier by letting people move away from the traditional methods of using keyboards or pens while doing their tasks. Instead of typing or writing, business owners can now accomplish numerous things just by using their voices.
Many people became familiar with these capabilities while using smart speakers or their phones. Specific voice commands let users do everything from placing e-commerce orders to calling someone from their phone contacts without pressing a button.
Voice commands can make online searches more productive, too. Perhaps you’re writing product descriptions for your business and want to appeal to more people by providing measurements in inches and centimeters. A voice command could help you convert between the two, ensuring accuracy and usefulness to site visitors.
There’s also an emerging trend of AI becoming part of more computers. Once a person activates such features, they can use artificial intelligence to search for information, set up meetings and more. Expect AI to unlock features such as natural language processing and voice recognition on desktop computers and other compatible devices.
It takes time and effort for entrepreneurs to find the most effective voice commands to use. AI tools also often get better with use, specifically as they learn people’s speech patterns and accents. However, when business owners want to increase how much they can get done, voice-enabled AI is a popular game-changer.
Specific voice commands let users do everything from placing e-commerce orders to calling someone from their phone contacts without pressing a button. That's AI! Click To TweetDepend on AI When Expanding Your Team
When a company is growing rapidly, leaders may hire team members to do many of the tasks formerly handled by entrepreneurs. AI tools can help hiring departments craft job descriptions, recruitment letters and content for new-employee welcome packets.
It can also help when human resources professionals need help creating new interview questions or role-playing scenarios. Imagine an AI chatbot that assists with brainstorming or makes existing interview content more applicable to new roles.
Entrepreneurs often find task delegation challenging. That’s especially true if they worry newly hired people won’t do the job as well. However, the reality is entrepreneurs frequently fall into the trap of spending far too much time trying to finish tasks that are too far outside their skills. The result is the business has fewer resources devoted to core competencies.
Outsourcing specific tasks to those with the knowledge to do them well can healthily redistribute duties for perpetually busy business owners. It’s also more common than you may think for people to use AI to help with hiring. A February 2023 study revealed 77% of respondents use ChatGPT to create job descriptions. Another takeaway was 65% have used it to write responses to candidates.
You can also use applicants’ questions to guide you in determining how to improve the content. Perhaps a high percentage of their queries relate to a specific topic. Then, AI can help you write applicable material faster, shortening the time it takes to turn it into live content.
How can businesses use AI? Imagine using AI to assist with brainstorming or making existing interview content more applicable to new roles. Click To TweetEntrepreneurs and AI Work Well Together
Although these are some of the most common methods entrepreneurs use, AI is evolving quickly. Consider trying the options discussed here while remaining open to emerging ways to use the technology in your business.
It’s also useful to track metrics. For example, write a job description with and without AI, and investigate the differences between the results. Did you save time or find the artificial intelligence tool helped you overcome mental blocks? If so, those are some valid reasons to continue using it that should keep you motivated.
Ciao,
Miss Kemya
